Marketing Operations & Digital Marketing Virtual Assistant (SEO, Website & Social Media Support)

Marketing Operations & Digital Marketing Virtual Assistant (SEO, Website & Social Media Support)

 About the Client

The client owns a growing niche marketing agency that specializes in helping cleaning companies and landscaping businesses win more commercial contracts by improving their online visibility.

The business focuses on three primary service offerings:

• AI-assisted website development
  
• Google Business Profile Optimization
  
• Local SEO & Citation Management
  

The business has reached a stage where documented SOPs are in place and is now looking for a proactive Virtual Assistant to help execute recurring operational tasks, improve efficiency, and remove fulfillment bottlenecks so the owner can focus on business development and sales.

Position Overview

We are looking for a detail-oriented, proactive, and tech-savvy Virtual Assistant who enjoys following systems while also making sound decisions when instructions aren't perfectly defined.

This role combines website maintenance, local SEO support, social media assistance, image preparation, research, and operational support.

The ideal candidate enjoys improving processes and wants to become a long-term contributor to a growing business.

Key Responsibilities

Website Maintenance

• Perform routine WordPress maintenance
  
• Update WordPress plugins through SiteGround
  
• Monitor websites for errors after updates
  
• Notify the client when manual plugin uploads are required
  
• Assist with ongoing website maintenance tasks
  

Google Business Profile & Local SEO

• Upload and organize photos
  
• Optimize Google Business Profiles
  
• Assist with local citation management
  
• Upload branded photos to directories including:
  
• Yelp
  
• Manta
  
• Other business directories
  
• Help maintain consistent branding across online listings
  

 Website Content Preparation

• Resize website images to required dimensions
  
• Crop before-and-after project photos professionally
  
• Pair before-and-after images
  
• Organize image libraries
  
• Prepare photos for website publishing
  
• Assist with website asset organization
  

Additional tasks with

• Replit, WordPress, and Siteground tasks
  

Social Media Support

Repurpose existing content across multiple platforms.

Responsibilities include:

• Edit short-form videos
  
• Schedule and publish content
  
• Repurpose content across platforms
  
• Upload reels and short videos
  
• Assist in building a consistent posting routine
  

Platforms include:

• LinkedIn
  
• Facebook
  
• Instagram
  
• Google Business Profile
  
• YouTube Shorts
  
• TikTok (future)
  

Target posting frequency:

• Approximately 3 posts per week
  

Video Editing

• Edit short-form marketing videos
  
• Add captions where appropriate
  
• Trim videos
  
• Format videos for different platforms
  
• Repurpose existing video content
  

Client Onboarding Support

Assist with onboarding new marketing clients by:

• Creating Google Drive folder structures
  
• Gathering publicly available business information
  
• Researching social media accounts
  
• Organizing website assets
  
• Preparing project files
  
• Following documented onboarding SOPs
  

Administrative & Operational Support

• Follow documented SOPs
  
• Help improve SOP documentation where needed
  
• Organize project files
  
• Perform internet research
  
• Support ongoing fulfillment tasks
  
• Complete recurring operational activities
  

Preferred Skills

Required

• Strong attention to detail
  
• Excellent organizational skills
  
• Comfortable following SOPs
  
• Able to work independently
  
• Strong written English
  
• Good judgment
  
• Resourceful researcher
  
• Proactive communicator
  

Technical Skills

Experience with some or most of:

• WordPress
  
• SiteGround
  
• Google Business Profile
  
• Local SEO
  
• BrightLocal
  
• VEED
  
• Basic image editing
  
• Canva (nice to have)
  
• Google Workspace
  
• Google Drive
  
• Replit
  
• Siteground
  

 Additional:  Replit, WordPress, and Siteground tasks

AI Experience

Comfortable using AI tools such as:

• Claude
  
• ChatGPT
  
• AI-assisted workflows
  

Ideal Personality

The client is looking for someone who is:

• Proactive
  
• Curious
  
• Reliable
  
• Detail-oriented
  
• Comfortable making reasonable decisions without constant supervision
  
• Enjoys improving systems
  
• Interested in helping grow a business
  
• Takes ownership of assigned work
  
• Wants to be part of a growing team rather than simply completing tasks
  

Communication

Preferred communication:

• WhatsApp
  

Working hours:

• Flexible
  
• No strict timezone overlap required
  

Initial Hours

• 10 hours/week
  
• Opportunity for additional hours as the business grows
  

Long-Term Growth

The client expects the role to evolve as more SOPs are completed. Over time, the VA may take ownership of additional fulfillment, onboarding, website, SEO, and operational tasks.