Marketing & Lead Generation Specialist

Marketing & Lead Generation Specialist – U.S. Market

Teamswell is a high-growth nearshore outsourcing company working for US companies. Our mission is to help small and medium-sized US businesses grow and become more profitable by having access to highly engaged, skilled, and experienced talent at a fair price, and to generate career opportunities for bilingual professionals in Latin America with fair compensation and professional and personal growth opportunities.

We are seeking a proactive, organized, and results-driven Marketing & Lead Generation Specialist to support our commercial growth initiatives across the U.S. and North American markets. This role will focus on identifying and developing qualified B2B prospects, executing targeted outreach campaigns, maintaining accurate CRM data, and conducting market research to uncover new business opportunities.

In Teamswell, every team member has an instrumental role and impact on the success of our business and our clients’ success, so we seek to have highly motivated individuals who thrive in a fast-paced work environment, who are intelligent, eager to work hard, reliable, and able to communicate effectively with all levels of an organization. Our Marketing & Lead Generation Specialist will possess the skills and experience required, and will also possess a positive attitude and ability to solve complex problems and work in a fast-paced and rapidly changing environment. We value people who are good communicators, quick learners, scrappy about finding creative solutions to problems, and conscious of their work quality. We expect all our team members to deliver excellence in both technical expertise as well as in their everyday relationships with their team.

CORE RESPONSIBILITIES

Lead Generation & Prospecting

• Research and identify plastic recyclers, manufacturers, distributors, and converters to generate qualified supplier and buyer leads across North America.
• Build and maintain a consistent pipeline of relevant B2B prospects.
• Identify key decision-makers and relevant contacts within target companies.
• Conduct market and company research to identify potential business opportunities and trade partners.

 Outreach & Meeting Coordination

• Execute targeted email and LinkedIn outreach campaigns to prospective suppliers and buyers.
• Conduct follow-up campaigns with prospects generated through trade shows and other commercial initiatives.
• Engage prospects through personalized and professional communication.
• Qualify prospects based on business needs, potential fit, and commercial opportunities.
• Schedule introductory meetings between qualified prospects and the commercial team.

CRM & Database Management

·       Build, maintain, and continuously update prospect databases using Zoho CRM and Microsoft Excel.

·       Ensure prospect information, contact details, interactions, and pipeline activity are accurate and up to date.

·       Track outreach activity, follow-ups, meetings, and lead progression throughout the sales funnel.

·       Maintain clean and organized commercial data to support effective sales and procurement activities.

Market Intelligence

·       Conduct research on the plastics, recycling, manufacturing, and trading industries.

·       Identify market trends, potential suppliers, buyers, competitors, and emerging business opportunities.

·       Gather and organize relevant market intelligence to support business development and commercial decision-making.

·       Research potential trade partners and provide relevant insights to procurement and sales teams.

Commercial & Marketing Support

·       Work closely with procurement traders and sales teams to support lead generation and business development initiatives.

·       Assist with digital marketing and content initiatives as needed.

·       Support the development and execution of commercial outreach campaigns.

·       Provide research, prospect data, and market insights that contribute to broader sales and procurement strategies.

Requirements

REQUIRED EXPERIENCE & QUALIFICATIONS

·       Previous experience in B2B lead generation, business development, sales support, prospecting, or marketing.

·       Experience working with databases and commercial information is highly valued.

·       Exposure to B2B, industrial, manufacturing, plastics, recycling, commodities, or trading environments is a strong advantage.

·       Proficiency with Zoho CRM or similar CRM platforms.

·       Strong Microsoft Excel skills and experience managing and organizing large amounts of data.

·       Experience using LinkedIn and other digital tools for prospect research and lead generation.

·       Familiarity with email outreach and lead-generation platforms.

·       Ability to maintain accurate CRM records and analyze prospect and pipeline information.

·       Excellent written and spoken English, with the ability to communicate professionally with U.S. and international prospects.

·       Highly organized with strong attention to detail.

·       Strong analytical and problem-solving abilities.

·       Ability to manage multiple prospects, follow-ups, and priorities simultaneously.

·       Strong time management and ability to consistently meet deadlines.

·       Adaptable and comfortable working in a remote, fast-paced business development environment.