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AI Summary

The Marketing Executive will develop and execute strategic marketing initiatives to support European growth objectives, including targeted campaigns and lead generation. They will also manage marketing collateral, social media, events, and PR while collaborating with global sales and marketing teams.

This is a remote position.

Marketing Executive Europe, UK based
32-40 hours per week

About KGL Accucoms
Accucoms is the leading provider of sales and marketing services to academic and professional publishers worldwide. We have extensive expertise in global representation for clients ranging from large publishing houses to specialist society publishers. We work on behalf of publishers to help boost their sales and marketing, expand their readership and increase customer retention and engagement in the markets that are important to them.

We are a global team operating in the UK, The Netherlands, North America, Latin America, Europe, Middle East and Africa, Turkey, India, China, South Korea, South East Asia, Australia and New Zealand.

Your contribution
KGL Accucoms is seeking a dynamic and motivated Marketing Executive to contribute to and help shape our overall European marketing strategy. Working closely with the Sales Director EMEA and the Associate Director of Marketing, you will play a key role in developing and implementing strategic marketing initiatives that support the company's growth objectives.

The successful candidate will be responsible for developing and executing a robust publisher-focused marketing strategy, including targeted campaigns across the full marketing mix. You will bring energy, creativity, and a results-driven mindset to help strengthen KGL Accucoms' market presence and engagement with publishers, societies, and other key stakeholders.

With a proven track record of delivering successful marketing initiatives, you will also lead and support activities across public relations, communications, social media, events, and sales enablement. We are looking for a self-starter with fresh ideas, strong digital and AI marketing expertise, and a desire to take the next step in their career within an international and fast-paced environment.

To succeed in this role, you will need creativity, ambition, and a global outlook, combined with the ability to turn strategy into measurable results. In return, KGL Accucoms offers a competitive salary, a collaborative and innovative work environment, and the opportunity to work alongside some of the world's leading publishers, academic societies, and information providers.

Requirements

Responsibilities
  • Lead product and service marketing initiatives, including market research, product development support, customer feedback analysis, and acting as an internal product champion.
  • Plan and execute marketing campaigns that support local sales teams and promote publisher products to libraries and other key audiences.
  • Oversee the creation and delivery of marketing collateral, email campaigns, webinars, white papers, training materials, events, PR activities, website content, and social media strategy.
  • Collaborate closely with the Sales Director EMEA, the Associate Director of Marketing as well as the wider global marketing team to develop and implement the European marketing strategy.
  • Build and maintain strong relationships with internal stakeholders, publishing partners, and external suppliers.
  • Support sales teams by coordinating, organising, and attending library-focused exhibitions, conferences, and industry events.
  • Drive lead generation activities and customer outreach programmes to support business growth and sales objectives.
  • Monitor campaign performance and provide insights and recommendations to optimise marketing effectiveness and ROI.
  • Undertake additional responsibilities and account-related projects as required to support the wider business objectives.
Qualifications
  • Based in the UK, with the ability to work effectively in an international environment.
  • Excellent written and verbal communication skills in English; proficiency in additional languages is an advantage.
  • Demonstrated experience in marketing, communications, or a related field, with a global perspective and understanding of diverse markets.
  • Strong creative abilities with a keen eye for design, branding, and audience engagement.
  • Experience using AI-powered marketing tools and technologies, including content creation, campaign optimisation, market research, customer insights, and workflow automation.
  • Previous experience within the library, publishing, scholarly communications, or information services sectors is advantageous but not essential.
  • University degree or equivalent professional experience preferred.
  • Strong understanding of social media platforms, digital marketing best practices, lead generation strategies, and marketing analytics.
  • Proficiency in modern marketing technologies, including CRM systems, email marketing platforms, content management systems (CMS), and marketing automation tools.​
  • Experience with design software (such as Adobe Creative Suite or Canva), website management, and digital content publishing is an advantage.
  • Highly organised, self-motivated, and able to manage multiple projects in a fast-paced environment while maintaining attention to detail.
  • Data-driven mindset with the ability to interpret campaign performance metrics and translate insights into actionable recommendations.


Benefits

What to Expect
This role is primarily home-based, with occasional travel across Europe to support client, partner, and industry engagement activities. You will collaborate closely with colleagues across multiple countries through a combination of video conferencing, digital communication platforms and in-person meetings.

As part of KGL Accucoms, you will join a collaborative, informal, and genuinely international organisation that values innovation, initiative, and professional growth. You will also become a member of our global marketing team of 10 professionals, based across multiple regions worldwide. In addition to supporting European marketing activities, you will be encouraged to contribute to the wider global marketing strategy, share best practices, exchange ideas, and collaborate on international campaigns and projects. This is an opportunity to learn from experienced marketing professionals, influence strategic direction, and help drive marketing excellence across the organisation.

The successful candidate will have the opportunity to expand their skills, take on increasing responsibility, and build a rewarding career within a dynamic, innovative, and forward-thinking business environment.

Our vision
To serve our clients with honesty and integrity.
To be a global leader in providing scholarly publisher and library services.

Our values underpin everything we do and encompass our vision. We strive to be:
Caring – act with integrity and kindness
Trusting – behave and express ourselves in an open and honest manner
Diverse  – embrace the unique talents, ideas and values of our employees
Collaborative – work together and collectively in order to pursue global opportunities

At KGL Accucoms our commitment to Diversity, Equality and Inclusion is and has been unwavering. We are proud of our truly global team and see the way in which our employees from different corners of the world, different backgrounds, different viewpoints collaborate and bring a new perspective to what we do every day. We know that a diverse team has a positive impact on us and our clients. We are committed to fostering an environment where varying opinions, beliefs and voices count.

Apply Now!
To apply, fill in the application form with your CV and motivation letter outlining why you are right for the position www.accucoms.com/careers or contact David Horky via LinkedIn.




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