SEO Specialist

SEO Specialist

Our partners in the US are looking to strengthen their digital marketing agency with a technically strong and strategically minded Search Discoverability Specialist who has a passion for SEO, emerging search technologies, and driving organic visibility.

The ideal candidate will have a strong technical SEO foundation and the ability to independently audit, diagnose, prioritize, and resolve complex SEO challenges across multiple client websites. This opportunity offers exposure to a diverse range of industries and international clients, with a particular focus on technical SEO, search discoverability, and the evolving landscape of AI-powered search.

The successful candidate will bring hands-on agency experience, excellent analytical skills, and the ability to translate technical findings into actionable recommendations that drive measurable business results.

Key Attributes

Excellent written and spoken English is essential for this position. The Search Discoverability Specialist will play an integral role in the agency’s SEO team, taking ownership of technical SEO audits, website optimization strategies, and organic search performance across multiple client accounts.

The ideal candidate should be highly analytical, detail-oriented, proactive, and comfortable working independently. Strong communication skills are equally important, as the role involves collaborating with developers, content teams, and internal stakeholders to implement SEO improvements.

We are particularly interested in candidates with 4+ years of hands-on SEO experience, a proven agency background, and strong technical SEO expertise, supported by a solid understanding of traditional SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO).

Job Details

• Position: Search Discoverability Specialist
• Experience: 4+ Years (Mandatory)
• Agency Background: Mandatory
• Timezone: US and Canada
• Annual Leave: 15 Paid Leaves
• Base Salary: PKR 250,000 – 280,000 per month

How You’ll Contribute

• Conduct comprehensive technical SEO audits across multiple client websites, identifying crawlability, indexation, and website performance issues.
• Analyze and resolve technical SEO issues relating to redirects, canonical tags, XML sitemaps, robots.txt, crawl depth, orphan pages, internal linking, and information architecture.
• Monitor and optimize Core Web Vitals, mobile usability, website performance, and overall technical health.
• Review, implement, and QA structured data, schema markup, and other technical enhancements to improve search engine understanding.
• Use tools such as Screaming Frog, Google Search Console, GA4, Ahrefs, Semrush, Looker Studio, BrightLocal, and similar platforms to identify opportunities and monitor performance.
• Develop prioritized technical SEO action plans and communicate recommendations clearly to developers and internal teams.
• Validate technical fixes after implementation and ensure issues are properly resolved.
• Evaluate website accessibility for AI crawlers, including GPTBot, ClaudeBot, PerplexityBot, and Google-Extended.
• Apply AEO and GEO principles to improve website visibility across AI-powered search experiences.
• Understand how structured content, entity signals, technical architecture, and content accessibility influence AI search visibility and LLM citations.
• Monitor developments in Google AI Overviews, AI search experiences, and emerging LLM visibility opportunities.
• Conduct keyword research and develop content optimization strategies to improve organic search performance.
• Support local SEO initiatives, including Google Business Profile optimization and local search visibility.
• Perform backlink analysis and identify opportunities to improve website authority and E-E-A-T signals.
• Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented consistently.
• Manage multiple client accounts, prioritize deliverables, and communicate SEO progress and performance through regular reporting.
• Stay up to date with search engine algorithm updates, technical SEO developments, and emerging AI search trends.

Qualifications

• Minimum 4+ years of hands-on SEO experience, with a strong emphasis on technical SEO.
• Previous experience working in a digital marketing or SEO agency is mandatory.
• Proven ability to independently conduct technical SEO audits, identify issues, and develop actionable recommendations.
• Strong understanding of crawlability, indexation, redirects, canonicalization, XML sitemaps, robots.txt, Core Web Vitals, and mobile usability.
• Practical experience with Screaming Frog, Google Search Console, GA4, Ahrefs, Semrush, Looker Studio, BrightLocal, or equivalent SEO platforms.
• Good understanding of website architecture, internal linking, crawl depth, orphan pages, and structured data implementation.
• Familiarity with schema markup, structured content, and technical SEO QA processes.
• Understanding of AI search optimization, including AEO, GEO, AI Overviews, LLM visibility, and AI crawler accessibility.
• Knowledge of AI crawlers such as GPTBot, ClaudeBot, PerplexityBot, and Google-Extended, including their access requirements and website configuration.
• Strong understanding of traditional SEO, keyword research, content optimization, local SEO, Google Business Profile, backlink analysis, and E-E-A-T.
• Ability to translate complex technical SEO findings into clear, prioritized action plans for developers and non-technical stakeholders.
• Excellent analytical, problem-solving, organizational, and communication skills.
• Experience managing multiple websites and client accounts simultaneously.
• Ability to work independently, take ownership of projects, and meet deadlines.

Bonus: Experience improving organic visibility across AI-powered search platforms and measuring brand or content visibility in LLM-generated results.

Job Timings: 9:00 AM to 5:00 PM US Time

Base Salary: 250,000 - 280,000

Benefits: Health Insurance, Mental Health Care Coverage, Professional Development Fund