Manager, Sales Development

About the role

The Manager, Sales Development leads Everway’s inbound and outbound Sales Development teams. You’ll establish the operating rhythm, performance standards, and coaching approach that help the team convert customer interest and proactive outreach into qualified pipeline and revenue opportunities.

You’ll manage a team of inbound and outbound SDRs, creating clear ownership, improving pipeline quality, and driving consistent execution across prospecting, lead qualification, and opportunity generation.

You’ll work closely with Growth Marketing, Customer Operations, Revenue Operations, Marketing Operations, and Sales leadership to align Sales Development activities with campaigns, account priorities, and broader go-to-market goals.

Main Responsibilities

In this role, you will:

• Lead the inbound and outbound Sales Development teams, establishing clear priorities, ownership, and accountability.
• Define how inbound and outbound SDRs work together to support pipeline creation, lead qualification, and revenue growth.
• Align SDR execution with sales priorities, account segmentation, buying dynamics, and opportunity goals.
• Establish efficient processes for lead engagement, qualification, routing, and handoffs to Sales.
• Manage day-to-day SDR performance against discovery calls, qualified opportunities, pipeline generation, conversion rates, and SLA adherence.
• Partner with Sales leadership on territory design, account strategy, routing, ownership, and handoffs.
• Own Gong strategy across the Sales Development organization, including flow governance, best practices, reporting, and ongoing optimization.
• Use performance data to identify blockers, improve processes, and inform coaching and development across the team.
• Coach SDRs on outbound prospecting, multi-channel engagement, decision-maker conversations, product knowledge, and effective messaging.
• Lead onboarding and ramp for new hires, ensuring readiness across tools, processes, and performance expectations.
• Partner with Growth Marketing, Revenue Operations, Marketing Operations, and Sales leadership to align execution with campaigns, account-based strategies, and planning.
• Maintain strong pipeline management, CRM accuracy, and forecasting discipline across Sales Development activities.

Essential Criteria 

• 3+ years of experience leading sales development or inside sales processes in a B2B environment
• Previous experience with team leadership responsibilities, including coaching, mentoring, or guiding SDRs, BDRs, inside sales teams, or similar revenue-facing teams. 
• Experience managing inbound, outbound or account-based motions tied to pipeline generation and revenue outcomes.
• Experience using performance metrics to guide coaching, prioritisation and team decisions.
• Experience working with outbound engagement platforms such as Gong, or equivalent tools.
• Ability to coach early-career sales talent and set clear, consistent performance expectations.
• Communicates clearly and effectively with Sales, Marketing, Revenue Operations and other cross-functional partners.

Desirable Criteria

• Experience managing high-volume, lower-complexity account motions.
• Experience improving automation, reporting accuracy or workflow efficiency.
• Experience applying AI or automation tools to improve team productivity, outreach quality or performance insight.
• A degree or equivalent experience in Business, Marketing, Communications or a related field.

Please submit your application by Friday November 13, 2026.

Please note: applications may close early due to high demand, so early submission is encouraged.