Lifestyle Marketing Associate Account Director
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AI Summary
Who We Are:
We are a tech-enabled growth firm–at the intersection of marketing, consulting & data intelligence–igniting revenue and brand recognition for leading and emerging companies around the world. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. Our vision is to be recognized as the most valued and respected private growth marketing firm in the world–with a scalable brand, culture and services. Our mission is to power the relentless pursuit of growth and redefine what’s possible through a team of growth-obsessed experts who demand innovation and results - driven by integrity, autonomy, and grit.
As a full-service growth marketing firm, we offer best-in-class services including: SEO, Content Marketing, Paid Media, Social Media Marketing, Programmatic + CTV, Public Relations, Influencer Marketing, Email + SMS, Conversion Rate Optimization, Retail Marketing, and Creative. Here at Power Digital, we are hyper-focused on helping brands drive revenue growth and brand recognition, ultimately driving irrefutable value for our clients.
At the heart of Power Digital is our proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.
Managing billions in media, our dynamic team––of consultative marketers, creatives, analysts and technologists––challenge traditional ways of planning and measurement through meticulous testing and data science across each milestone of the customer journey.
***Proficiency in spoken and written English at an advanced level is required for this role.
A day in the life:
You'll own a portfolio of 4–6 lifestyle accounts, high-AOV or high SKU count consumer durables. You will serve as the primary strategic partner for your clients on a day-to-day basis, owning the narrative around performance, identifying growth opportunities, and ensuring all marketing efforts ladder up to business objectives. A successful candidate is a strong cross-channel marketer and communicator who can confidently translate data into insights, guide internal teams, and build trust with clients. This is a critical role in ensuring accounts are not only running efficiently, but driving meaningful business impact.
As an AAD, you will act as the day-to-day strategic lead for Lifestyle clients, ensuring marketing efforts reflect full-funnel performance across longer purchase cycles and considered buying behavior. You will guide clients through awareness, consideration, and conversion strategy, helping them understand performance beyond last-click attribution. You’ll partner with Project Managers to ensure execution stays on track, while collaborating with the Account Director to refine quarterly strategy and long-term growth plans.
Key Responsibilities:
- Employ AI technologies to enhance and optimize business processes
- Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
- Lead weekly client calls on larger accounts; support PM-led calls on smaller accounts — own the performance narrative either way
- Translate Power Circuit roadmap outputs into weekly account priorities; flag when short-term performance pressure is pulling execution away from long-cycle strategy
- Track full-funnel performance across awareness, consideration, and conversion stages; surface insights that explain the measurement complexity in terms clients can act on
- Coordinate paid, SEO, content, email, and creative teams around a unified account strategy
- Support retention strategy: repeat purchase rate, LTV by acquisition cohort, and post-purchase lifecycle performance
- Flag when clients are interpreting last-touch metrics in ways that will lead to bad budget decisions; prepare the AD for those conversations
- Support the AD on quarterly strategy, renewal prep, and service expansion conversations
- Build and maintain strong client relationships; contribute to ≥90% retention across your accounts
- Work in Iris and nova daily; use performance data to surface issues before clients raise them; maintain Pulse cadence at 100%
Role Requirements:
- 4–7 years in lifestyle, high-AOV, or considered-purchase marketing, with experience managing client relationships day-to-day
- Understands full-funnel strategy: how awareness, consideration, and conversion channels interact and where measurement gaps tend to appear
- Comfortable with multi-touch attribution limitations — knows what last-touch misses and can explain it clearly
- Familiar with upper-funnel channels (content, SEO, YouTube, programmatic) at a working level
- Has worked with brands where creative quality and storytelling are a competitive differentiator
- Has experience managing clients through longer measurement cycles without losing their confidence
- Strong written and verbal communication; can make a complex, multi-channel performance story legible to a non-technical client
Key Performance Indicators (KPIs)
- Expansion to Churn Ratio (ETCR)
- Net MRR across portfolio
- Client NPS (8+ avg)
- Monthly Service Expansion pipeline generation
- Power Circuit Certification (annual)
Most Important Things (MITs)
- Team Coaching and Development
- Marketing Strategy, Development and Execution
- Client Retention and Client Revenue Growth
Benefits & Perks:
- Base salary paid in USD + commission opportunities
- Unlimited Time Off available on day one
- Fully flex work environment: full-remote, in-office, or hybrid
- Healthcare stipend: $50/month to support your healthcare or insurance costs
- National Holidays + 2 Mental Health Recharge Days per year
- Unlimited opportunities for growth & leadership within a rapidly growing firm
- Ongoing employee development programs for personal and professional growth (Hedgehog and Vital 5s)
- Quarterly awards including prize money and recognition for outstanding performance
- Opportunities to be involved in company DEI initiatives
Power Digital’s people and culture are at the core of our success, which is why diversity in our team’s backgrounds and experiences are paramount. We are an Equal Opportunity Employer and our employees are people with different strengths, experiences, and backgrounds, who strive to make an impact inside and outside of the workplace. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion and many other parts of one’s identity. All of our employees' points of view are key to our success, and inclusion is everyone's responsibility.
Please be aware of fictitious job openings, consulting engagements, solicitations, or employment offers from suspicious sources. These engagements may be an attempt to obtain private information, or to induce you to pay a fee for services related to recruitment or training. Power Digital does NOT charge any application, processing, or training fee at any stage of the recruitment or hiring process. All genuine job openings will be posted on our careers page at https://powerdigitalmarketing.com/company/careers/. If you have any doubts about the authenticity of any messaging behalf of Power Digital, please send us an email at recruiting@powerdigital.com before taking any further action in relation to the correspondence.
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