Lifecycle Marketing Manager

Real opportunities. Real impact. Your career, redefined.

(NOTE: A human reviews every application at Oceans, so please apply for only one position and only once a year—if you're a better fit for another role, we’ll route your application accordingly and if we’re not quite ready for you, we’ll reach back out later.)

At Oceans, we believe that talent knows no boundaries. That’s why we connect the best and brightest professionals with career-defining opportunities that challenge, inspire, and accelerate their career growth. Our community, whom we call Divers, don’t just work—they dive deep, solve complex challenges, and make a real impact with global industry leaders. And in doing so, they don’t just support bold ideas—they expand their skills, broaden their expertise, and grow their careers.

As a Lifecycle Marketing Manager, you will join a growing multi-state healthcare organization delivering outpatient physical therapy, medical care, and specialized clinical laboratory services across dedicated clinics and integrated wellness facilities. You will take strategic and hands-on ownership of the patient journey—from first inquiry and physician referral through ongoing treatment evaluations, cross-service utilization, and return-to-care engagement.

This is a dynamic, impact-driven role for a marketer who pairs strategic journey architecture with day-to-day CRM campaign execution. Operating across multi-location clinical service lines, you will spearhead initiatives that turn organic interest, partner channels, and campaign-driven traffic into booked, attended appointments. Rather than functioning purely as a CRM administrator, you will serve as the primary engine for conversion optimization, lifecycle segmentation, and service-line expansion, ensuring every patient touchpoint is timely, clinically validated, and effective.

Accountability

As a Lifecycle Marketing Manager, your success will be defined by your ability to increase qualified patient inquiries and accelerate conversion into attended clinical evaluations and visits across all service lines.

Here’s how you’ll make an impact:

Organic & Physician-Referral Conversion Optimization

• Own the end-to-end messaging and conversion strategy for physician referrals, organic search inquiries, website visitors, and partner facility foot traffic.
• Map clear patient lead journeys tailored to specific intent, source, clinic location, and readiness to schedule.
• Design dedicated nurturing journeys for unbooked inquiries while building pre-visit engagement workflows for scheduled appointments.
• Partner directly with front desk leadership to standardize response times, outreach messaging templates, lead disposition tracking, and scheduling handoffs.
• Continuously evaluate and eliminate friction points preventing qualified prospective patients from booking evaluations.

Patient Engagement, Retention & Re-Engagement

• Develop targeted retention and return-to-care communications for existing and previous patients across physical therapy, medical, and laboratory service lines.
• Segment clinical patient databases using approved operational, behavioral, and service-line criteria.
• Build compliant cross-service engagement campaigns that educate patients on relevant secondary services.
• Coordinate omni-channel messaging across GoHighLevel, Phreesia, and integrated communication tools to avoid message collision or oversaturation.
• Work alongside clinical leadership to validate medical claims, clinical appropriateness, and communication preferences.

Campaign-Generated Acquisition & Paid Partnership Alignment

• Architect target audience criteria, campaign offers, messaging frameworks, and follow-up journeys for prospects generated through marketing initiatives.
• Support new patient acquisition originating from gym facility partnerships, community initiatives, and outbound campaigns.
• Develop service-line acquisition roadmaps in alignment with overall business growth, prioritizing expanding medical services alongside physical therapy and lab offerings.
• Partner closely with the paid media specialist by supplying creative briefs, target audience hypotheses, landing page conversion requirements, and lead quality feedback.
• Build targeted nurture automations that rapidly move paid and partner interest into confirmed clinical visits.

CRM Campaign Management & Workflow Automation

• Independently build, launch, and manage segmented email and SMS campaigns within the established CRM infrastructure.
• Configure routine automation workflows, communication triggers, audience segments, and delivery cadences in GoHighLevel.
• Define and enforce entry, exit, re-entry, and suppression rules, guaranteeing that promotional nurturing ceases immediately upon confirmed booking.
• Conduct rigorous pre-launch quality assurance across clinic location details, functional links, consent permissions, and lead routing logic.
• Maintain up-to-date campaign calendars, workflow directories, technical change logs, and standard operating playbooks.

New Service-Line Launch Execution & CRO Testing

• Audit current clinical programs to identify missing lifecycle journeys, content gaps, and operational handoff requirements.
• Determine which service-line marketing paths should be optimized, maintained, restructured, or built from the ground up.
• Draft technical implementation briefs for the external CRM systems consultant when complex architectural changes or custom API integrations are needed.
• Formulate and execute structured A/B tests covering subject lines, messaging angles, SMS timing, calls to action, and landing page experiences.
• Identify operational bottlenecks between marketing touchpoints and appointment scheduling, systematically rolling out winning playbooks across all clinic locations.

Lifecycle Analytics, Attribution & Data Reconciliation

• Establish baseline performance scorecards across each service line, campaign source, and clinic facility.
• Track and evaluate new qualified leads independently from returning patient reactivations.
• Measure true commercial pipeline outcomes, focusing on confirmed bookings, actual clinic attendance, and completed visits rather than top-funnel vanity metrics.
• Audit CRM data to uncover unrecorded outcomes, misattributed channels, or broken operational handoffs, partnering with operations to ensure data reconciliation.
• Deliver actionable, data-backed recommendations to leadership to optimize patient lifetime value and acquisition efficiency.

Colleagues 

You will report directly to the National Director of Operations and collaborate closely with clinic Operations, Front Desk teams, Marketing counterparts, Clinical Directors, and an external CRM technical consultant who supports advanced platform architecture. You will also partner with the paid media specialist to align acquisition traffic with downstream nurture journeys. At Oceans, you’ll also receive guidance and support from your Operations Manager, who will help you succeed in the role and ensure that you’re continuously growing and developing in your career.

Skills and Qualifications 

At Oceans, we believe in T-shaped individuals—those who bring deep expertise in one area, paired with broad curiosity and interests. As a Lifecycle Marketing Manager, your vertical strength will be lifecycle marketing strategy and hands-on CRM journey execution, while your horizontal capabilities should span conversion rate optimization, cross-functional clinical coordination, and marketing analytics.

To excel in this role, you should have:

• Experience: At least 4 years of demonstrated ownership in lifecycle marketing, CRM management, marketing automation, or conversion-focused campaign strategy, with a track record of driving measurable pipeline or booking growth.
• Tools & Systems: Hands-on proficiency building automated email and SMS journeys in GoHighLevel or comparable enterprise CRM platforms (e.g., HubSpot, ActiveCampaign, Klaviyo), with multi-location setup experience considered a strong advantage. Familiarity with WordPress, Google Workspace, RingCentral, or healthcare tools like Phreesia and athenaOne is preferred.
• Analytics & Process: Deep understanding of customer journey mapping, list segmentation, suppression logic, testing methodologies, and funnel attribution. Proven ability to analyze full-funnel conversion metrics, audit data integrity, and distinguish marketing attribution issues from front-desk operational delays.
• Mindset & Approach: Highly organized and autonomous self-starter with exceptional written communication, strong attention to detail, and the discretion required to manage sensitive patient communications in alignment with clinical compliance standards.

During the interview process, you’ll have the opportunity to showcase your skills in the following areas:

• Lifecycle Strategy & Journey Mapping: How do you design and prioritize multi-touch email and SMS nurture journeys across distinct service lines and audience segments?
• CRM Execution & Workflow Logic: How do you structure triggers, suppression rules, and quality assurance checks inside a CRM to prevent message collisions and ensure timely outreach?
• Conversion Rate Optimization & Testing: How have you diagnosed bottlenecks between lead capture and appointment booking, and what systematic testing frameworks did you use to improve conversion?
• Data Integrity & Performance Attribution: How do you track campaign success through to attended appointments, reconcile discrepancies between marketing and operational records, and deliver actionable insights?
• Cross-Functional Alignment & Medical Discretion: How do you collaborate with operational staff, paid media teams, and clinical leadership to ensure messaging remains commercially compelling yet operationally and clinically sound?

Diversity of experience is core to Oceans. You are expected to work inclusively with individuals from a variety of backgrounds, ensuring that both personal and collective dignity are supported.

Role Specifications

This is a remote role, where you will be expected to work a split shift with some overlap with our client’s time zone. You will, however, be expected to be present for in-person training programs during your first 3.5 weeks with us. During the offer process, we’ll share more information about our benefits and compensation philosophy, considering both market trends and individual factors.

About Oceans

At Oceans Talent, we connect the world’s top talent with visionary companies building what’s next. Here, you’re not just stepping into another role — you’re joining a team that values individuality, ambition, and growth without limits. Unique, like you.

We’re always excited to share more about our journey, where we’re headed, and how you can grow with us throughout the interview process.

Want to learn more about our recruitment process, what to expect from interviews, and possible outcomes? Check out [The Dive].