Lead Sales Specialist - MarTech

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey. The most forward-thinking marketers choose StackAdapt to orchestrate high-impact campaigns across programmatic advertising and marketing channels.

StackAdapt is the leading technology company that empowers marketers to reach, engage, and convert audiences with precision. With 465 billion automated optimizations per second, the AI-powered StackAdapt Marketing Platform seamlessly connects brand and performance marketing to drive measurable results across the entire customer journey.

As our platform expands beyond programmatic advertising into Marketing Technology, customer data, AI-powered marketing, and customer engagement solutions, we're building a world-class Sales Specialist organization to accelerate customer adoption of these strategic capabilities.

We're looking for a strategic, customer-focused Lead Sales Specialist to partner with enterprise marketers as they evolve their marketing strategies. Working closely with Account Executives, Client Partners, Product, Marketing, and Customer Success, you'll help customers solve complex marketing challenges through customer data, AI-powered solutions, and marketing technology that drives measurable business outcomes.

This role is ideal for someone who combines deep Marketing Technology expertise with commercial acumen and enjoys partnering with senior marketing leaders to shape customer strategy—not simply selling software.

StackAdapt is a fully remote company and we are hiring across all regions and timezones in the US and Canada. 

What you'll be doing

Drive Customer Growth

• Partner with Account Executives, Account Managers and Client Partners on strategic customer opportunities throughout the sales cycle.
• Build and own a pipeline of Marketing Technology opportunities within our ICP, proactively engaging new customers and buyer personas while owning the full sales lifecycle.
• Independently source, qualify, and close net-new Marketing Technology opportunities, while partnering with AEs to accelerate strategic opportunities within existing accounts.
• Engage marketing leaders to understand business objectives, customer journeys, data strategies, and growth priorities.
• Position StackAdapt's Marketing Technology capabilities as part of broader marketing and advertising strategies.
• Lead executive-level discovery, solution strategy, and product demonstrations.
• Develop account strategies that expand customer adoption across StackAdapt's evolving platform.
• Serve as a trusted advisor to enterprise marketers and executive stakeholders.

Be the Subject Matter Expert

• Develop deep expertise across StackAdapt's Marketing Technology portfolio, including email marketing, direct mail, customer data activation, customer journey orchestration, audience strategy, and measurement.
• Stay current on industry trends, emerging technologies, competitive offerings, and evolving marketer needs.
• Translate complex technical capabilities into clear business value for customers.
• Create repeatable messaging, sales plays, and best practices that enable broader commercial success.

Partner Cross-Functionally

• Collaborate closely with Product, Product Marketing, Partnerships, Enablement, Revenue Operations, and Sales Leadership.
• Share customer insights that influence product roadmap, commercialization, positioning, and go-to-market strategy.
• Support product launches and accelerate adoption of new capabilities.
• Represent the voice of the customer internally to continuously improve our solutions.

Enable the Business

• Coach Account Executives, Account Managers and Client Partners on positioning Marketing Technology solutions within broader customer conversations.
• Develop enablement materials, customer stories, and repeatable sales plays.
• Help scale specialist knowledge across the commercial organization.
• Identify opportunities to improve sales processes and commercial effectiveness.

Continuously Improve

• Track customer adoption, market trends, and competitive insights.
• Identify emerging opportunities within AI, customer data, and marketing technology.
• Contribute to evolving sales motions and AI-enabled workflows.
• Help shape the future growth of StackAdapt's Sales Specialist organization.

What you'll bring to the table

• Extensive experience selling Marketing Technology, email marketing, direct mail, orchestration, customer data solutions, lifecycle marketing platforms, or adjacent SaaS technologies.
• Proven ability to engage enterprise marketing leaders in consultative, business-focused conversations.
• Experience helping customers improve customer acquisition, engagement, retention, personalization, or marketing performance through technology.
• Strong executive discovery, solution selling, and presentation skills.
• Ability to translate complex technology into measurable business outcomes.
• Experience partnering cross-functionally with Sales, Product, Marketing, Customer Success, and Revenue Operations.
• Strong collaboration, communication, and relationship-building skills.
• Curiosity, adaptability, and a passion for emerging marketing technologies and AI.

Preferred

• Experience with customer engagement platforms such as Klaviyo, Braze, Attentive, Iterable, Pebblepost or similar technologies.
• Experience with Customer Data Platforms (CDPs), customer journey orchestration, first-party data activation, CRM, personalization, or lifecycle marketing.
• Familiarity with AI-powered marketing, omnichannel customer engagement, and modern marketing technology ecosystems.
• Experience supporting mid-market and enterprise sales organizations and complex, consultative sales cycles.