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The Lead Acquisition Manager will develop and execute channel marketing programs to strengthen partner relationships and drive business growth. They will collaborate with cross-functional teams to create co-branded assets, manage campaigns, and provide sales enablement support.
As a Channel Marketing Manager, you will develop and execute marketing programs that strengthen Talogy's partner and channel relationships, enabling partners to effectively represent, promote, and sell Talogy's solutions. Working at the intersection of Marketing and Partnerships, you will ensure partners have the tools, messaging, campaigns, and support needed to drive success. This role is instrumental in supporting Talogy's continued growth through indirect and partner-led channels by delivering impactful marketing initiatives that increase partner engagement and business performance.
• Develop and execute channel marketing programs and campaigns that support partner engagement and growth. • Create co-branded marketing assets, sales enablement materials, and partner-focused campaigns. • Collaborate closely with the Partnerships team to understand partner priorities, opportunities, and requirements. • Work with Creative Services and Content Marketing teams to develop channel-specific messaging and materials. • Support partner training, events, webinars, and enablement activities. • Ensure channel marketing initiatives align with Talogy's overall brand, messaging, and marketing strategy. • Track, measure, and evaluate the effectiveness of channel marketing programs and campaigns. • Identify opportunities to improve partner engagement, marketing performance, and channel-driven growth. • Serve as a key marketing resource for partner-related initiatives and communications.
• Experience in channel marketing, partner marketing, or a related B2B marketing role. • Understanding of partner ecosystems, channel relationships, and indirect sales models. • Strong project management skills with the ability to manage multiple initiatives simultaneously. • Excellent communication and stakeholder management skills. • Ability to collaborate effectively across Marketing, Partnerships, and other cross-functional teams. • Experience developing marketing content and campaigns for partner audiences. • Strong analytical skills and the ability to evaluate program performance and identify opportunities for improvement. • A degree in Marketing, Business, Communications, or a related field is beneficial but not required where equivalent experience can be demonstrated.
• Delivering high-quality, effective channel marketing programs that support partner success. • Receiving positive feedback from partners and the Partnerships team regarding marketing support and enablement. • Increasing partner engagement with marketing campaigns, tools, and resources. • Driving measurable improvement in channel marketing performance over time. • Contributing to growth in partner-generated and channel-driven business. • Strengthening alignment between Marketing and Partnerships to achieve shared business objectives.
“I was the first applicant for a remote marketing position that got listed on the company website the same day I applied. Had an interview within 48 hours!”
— Sarah J.
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Marketing Manager
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Verified
