Key Account Manager – Alfamart

Role Title: Key Account Manager – Alfamart, Home Care
Reports To: CBM Manager - HPN
Location: Greater Manila Area & Luzon – Field Based

ROLE PURPOSE

The Key Account Manager – Alfamart is responsible for delivering the business plan within Alfamart by executing agreed customer plans, keeping day-to-day customer relationships running smoothly, and making sure our brands are available, visible and well activated across the store network.
The KAM will support the CBM Manager on the account agenda, covering assortment and distribution, promotions and visibility, and in-store execution. The KAM works with Alfamart counterparts, field teams and Unilever functions to follow through on actions, resolve issues quickly and deliver Perfect Store standards at the point of purchase.

KEY ACCOUNTABILITIES / DELIVERABLES

1. Account Management & Business Delivery

• Delliver the monthly targets for Alfamart (turnover, volume, distribution) by tracking progress weekly and flagging gaps early to the CBM Manager.
• Execute the agreed Joint Business Plan activities with Alfamart, following up on actions and timelines with customer counterparts and internal teams.
• Maintain day-to-day working relationships with Alfamart buyers, category and operations teams, and prepare the data and materials for regular business reviews.
• Spot growth opportunities from sales data and store visits, and escalate practical proposals on assortment, promotions and new stores to the CBM Manager.

2. Assortment & Distribution Delivery

• Implement the agreed assortment across the Alfamart network, checking listings and planograms against plan.
• Track numeric and weighted distribution of priority SKUs and innovations, and follow up on stores or SKUs that are missing or delisted.
• Coordinate with Category, CSP, Marketing, Supply Chain and Customer Operations to keep stock, listings and data in place for activations.
• Execute launches of innovations, new packs and customer-specific initiatives on time, and track speed-to-shelf.

3. Perfect Store & Execution Excellence

• Execute the fundamentals in Alfamart stores, including on-shelf availability, replenishment, assortment, pricing, visibility, merchandising, and promotional execution.
• Conduct regular store visits and audits to check Perfect Store standards, and fix gaps on the spot or with store and area contacts.
• Monitor execution KPIs and out-of-stock reports, then follow up with the relevant internal teams and Alfamart stakeholders until issues are closed.
• Make sure our brands stand out at the point of purchase, with displays, shelf share and POSM set up as agreed.
  

4. Promotional & Commercial Execution

• Set up and execute the agreed promotional calendar with Alfamart, covering mechanics, pricing, stock readiness and in-store visibility.
• Check that promotions run correctly in stores and systems, and resolve issues quickly (e.g. pricing, stock, display compliance).
• Track promotional performance after each activity and share simple learnings to improve future plans.
• Monitor customer investment and promotional budgets against plan, and support claims and reconciliation with Finance and CSP.

5. Field Execution & Coordination

• Work with field teams (sales reps, merchandisers) to cascade customer priorities and make sure they are carried out consistently across the Alfamart network.
• Share clear execution checklists and standards for key campaigns, promotions, innovations and seasonal activities.
• Do regular joint store visits to understand execution barriers, and turn what is found into practical fixes.
• Follow up on actions with discipline and respond quickly to customer and market changes.

6. New Store Execution

• Coordinate with Alfamart and internal teams so the portfolio is ready for new store openings and network expansion.
• Ensure priority SKUs are listed, available, visible, and merchandised from store opening.
• Keep an up-to-date view of new store openings and flag opportunities to the CBM Manager.
• Check that strategically important stores have strong visibility and brand presence after opening.

KEY SUCCESS MEASURES

Success in the role will be measured through:

• Turnover, volume and market share growth
• Distribution, assortment and on-shelf availability
• Perfect Store / execution KPIs
• Promotion, innovation and new store execution
• Joint business plan action delivery and customer relationship

QUALIFICATIONS & EXPERIENCE

• Bachelor's degree in Business, Marketing, Management, Economics, or a related field.
• 2-3 years of experience in Key Account Management, Sales, or Customer Development, preferably in FMCG and modern trade or convenience retail.
• Exposure to field teams or in-store execution is an advantage.
• Analytical, with the ability to turn sales and execution data into action.
• Strong communication and follow-up skills; organized and attentive to detail.
• Self-motivated, flexible, and comfortable with regular store visits in a fast-moving environment.
• Must know how to drive and be comfortable with regular field travel.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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