Key Account Manager

The Company

At Canopy Growth, our mission is clear: improve lives, end cannabis prohibition, and strengthen communities. We believe that cannabis can be a force for good. We’re building a consumer-centric organization that is focused on sharing the transformational potential of cannabis with the world. We will achieve this through an innovative and disruptive portfolio of cannabis and hemp-derived products.

Canopy Growth is the world's leading cannabis and hemp company. We recognize that employees are at the core of our success, and we take pride in a corporate culture that emphasizes inclusiveness, collaboration, and diversity.

Our employees come from a wide range of backgrounds, each bringing their own unique skills and talents to the table, working together to continue our incredible momentum of growth.  If you are interested in building global challenger brands, scaling a business, and working in a values-driven environment, we want to hear from you!

The Opportunity

Reporting to the Head of Key Accounts & Emerging Channels, the Key Account Manager will be responsible for managing sales and relationships with licensed retail key accounts. This is an exciting fast-paced sales opportunity for the right self-starter who is able to build customer relationships, sell in a fact-based manner, is data and category driven, and has previous experience with retail chain management including joint business planning, sales management, and merchandise planning.

Responsibilities

Selling and Influencing

• Manage all key accounts in an assigned region and establish Canopy Growth as a first-choice partner with key customers

• Identify new distribution opportunities and build partnerships that maximize profitable share and volume through distribution, visibility and service

• Execute marketing initiatives and leverage them into consumer loyalty and sales

• Effectively manage a given key account list, ensuring all administration records and information is up to date

• Work in conjunction with the Provincial Sales Managers, and Territory Managers to effectively lead industry and brand education sessions with key customers and their staff

• Work together with each key accounts to develop programming, planograms and features 

• Achieve KPI targets on:

  • Volume and Share

  • In-store condition

  • Distribution

  • Product placement

  • Price accuracy and communication

  • Product quality standards

  • Compliance to approved outlet route plans and call frequency requirements

  • Representing Canopy in line with brand and merchandising guidelines 

Relationship Management

• Build and maintain meaningful and valuable relationships that are favorable in supporting the annual operating plan

• Build and develop relationships with key account owners and/or executives at a head office level

• Build appropriate programs, planograms and product features that benefit both Canopy and the key account 

• Communicate and work cohesively with the Territory Managers on distribution, programs and features  

Planning/Self-Management 

• Execute Region annual plan and commitments

• Manage own time including building effective weekly/monthly schedules

• Maintain and accurately track annual sales and consumer budgets on time

• Effectively manage a budget to drive volume and share growth within acceptable trade practices, according to brand strategy and merchandising guidelines. Monitor and manage sales expenses within an allotted budget.

• Execute all programs within established guidelines

• Collaborate with the Provincial Sales Manager in planning sales activities and setting sales goals for assigned Region

Experience

• University degree preferred

• An insatiable curiosity of what makes customers tick and the ability to turn that curiosity into sales opportunities to drive Canopy Growth’s and our customer’s business  

• Proven track record in achieving sales quotas and in-store condition KPI’s targets

• Previous success in building and growing relationships with chain accounts.   

• Clean drivers abstract 

• A technologically savvy individual who is comfortable working in a data driven environment  

• Experience in Beverage Alcohol, FMCPG, or relatable industries an asset

• 5+ years’ experience in Sales, Account Management, Category Management or Trade Marketing in a related CPG Business

• Proven track record of working remotely and independently

Other Details

This is a full-time role based out of Alberta.

Benefits – extended health and dental coverage, paid vacation, and participation in our employer-supported retirement savings program

#LI-Remote

We appreciate your interest, and promise to review all applications, but we will only be contacting those who best fit the requirements.

We welcome and encourage applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation, please notify your Talent Acquisition Partner. Please note, the chosen applicant will be required to successfully complete background and reference checks.

Recruitment Process: All applications for this role are reviewed manually; no AI-based screening or ranking tools are used.

This post is for an existing vacancy.