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Support the scaling of paid acquisition channels by managing daily campaigns across platforms like Meta, TikTok, and Google. Analyze performance metrics and collaborate with teams to optimize creative assets and landing pages.
We are looking for an entry-to-junior level User Acquisition / Performance Marketing Specialist (1+ Year Experience) to support the scaling of paid acquisition channels alongside the CMO. This fully remote role focuses on day-to-day campaign management, organizing creative assets, data reporting, and helping expand the user base from 40M to 100M.
Key Responsibilities
Campaign & Scaling Support: Assist with campaign setups, audience testing, tracking implementation, and daily management across core platforms (Meta, TikTok, Google, DSPs).
Reporting & Data Analysis: Track performance metrics (CPA, ROAS, retention) using Voluum, GA4, and internal dashboards; flag anomalies and clean data for strategic reviews.
Creative & Landing Page Support: Use performance data to help build creative briefs, collaborate with content/product teams on landing page A/B tests, and track ad performance.
Partnership & Channel Testing: Assist in initial platform communications, monitor policy/algorithm updates, and set up tracking for brand-new advertising channels.
Qualifications & Requirements
Experience Level: Minimum 1 year of experience in performance marketing or user acquisition.
Core Skills: Basic knowledge of major ad platform structures, solid analytical and Excel skills, strong creative instincts for ad hooks, and high technical aptitude to learn new tracking tools quickly.
Soft Skills: Action-oriented, detail-driven, fluent in English, and eager to learn in a fast-paced environment.
Nice-to-Haves: Familiarity with marketing metrics (CPM, CTR, CPA), tracking tools (GA4, Voluum), or experience in sensitive/regulated verticals (e.g., dating, femtech, telehealth).
Company & Benefits
Work Setup: Fully remote with flexible B2B or employment contract options.
Time Off & Events: 20 days paid PTO per year plus an annual in-person team meetup.
Perks & Allowances:
Monthly health insurance stipend + OpenUp mental health access for employee and family.
Co-working budget
Professional learning and growth allowance.
Work hardware provided
Premium access to AI tools (ChatGPT, Claude Code, Cursor, Hugging Face).
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