Head of Sales and Customer Experience

Position Overview

We are looking for a hands-on commercial leader to acquire new clients, grow revenue, and build a repeatable sales process across international markets. You will personally build pipeline, present our solutions, negotiate commercial terms, and close deals while leading and developing the Sales team.

Sales is the first priority. You will also develop existing accounts through stronger relationships, increased product adoption, cross-sell, and upsell. You will initially collaborate with Customer Experience to improve the client journey and support account growth. Leadership of that team may become part of the role once sales processes are established and running effectively.

Key Responsibilities

· Personally generate new business through outbound prospecting, referrals, networking, partnerships, and other relevant channels.

· Own the full sales cycle from qualification and discovery through product presentation, negotiation, closing, and coordination of onboarding and activation.

· Develop practical go-to-market plans by identifying target segments, defining the value proposition, selecting acquisition channels, and improving conversion.

· Build relationships with founders, executives, and strategic clients, personally leading complex and high-value opportunities.

· Translate client needs into realistic commercial proposals in collaboration with Product, Technology, Compliance, and Operations.

· Establish sales processes, CRM discipline, qualification criteria, pipeline reviews, and reliable revenue forecasts.

· Set commercial targets and priorities, and build, coach, and develop the Sales team while maintaining personal responsibility for sales results.

· Stay engaged after the sale, coordinating with Onboarding and Customer Experience to support activation and resolve issues affecting client relationships.

· Grow existing accounts through regular account reviews, increased transaction volumes, product adoption, cross-sell, and upsell.

· Bring client feedback into product and service improvements and address recurring issues affecting satisfaction, retention, or revenue.

· Report to management on revenue performance, pipeline, forecasts, account growth, opportunities, and commercial risks.

Requirements

Required Experience and Skills

· 5+ years of relevant B2B sales, business development, or commercial experience in fintech, banking, payments, or financial services.

· Proven experience leading and developing a Sales team while personally building pipeline, negotiating, and closing deals.

· Demonstrated new client acquisition and revenue growth, with clear examples of personal contribution.

· A hands-on approach to prospecting, discovery, product presentations, commercial negotiation, and closing.

· Experience building pipeline from scratch and taking a product or solution to market, including positioning, channel selection, and conversion.

· Experience selling banking or payment solutions such as business accounts, cross-border payments, FX, multi-currency services, or payment infrastructure.

· Experience developing client relationships after the sale through onboarding support, account management, product adoption, retention, and upsell.

· Ability to explain technical products and collaborate with Product, Technology, Compliance, and Operations.

· Experience using a CRM to manage opportunities, track performance, and produce reliable forecasts.

· Strong commercial judgment and the ability to balance client needs with product capabilities and regulatory requirements.

· Fluent English, strong communication with senior decision-makers, and prior experience selling across international markets.