Head of PPC

FUTUREMEDIA

Head of PPC

Remote · Full-time · Reports to: CEO / Founder

About FutureMedia

FutureMedia is a global product portfolio company building practical digital products used by millions of people worldwide.

Our products span career, self-discovery, productivity, and digital essentials. We build them by bringing product, engineering, design, data, and growth together around real user needs and shared business goals.

We take responsibility for outcomes, learn through experimentation, and believe good ideas can come from any teammate.

Right now, FutureMedia is looking for a Head of PPC to own and scale our paid acquisition strategy across multiple channels and products. Combining strategic leadership with hands-on performance marketing, you'll manage multi-million-dollar budgets, uncover new growth opportunities, optimize funnel performance, and drive sustainable customer acquisition at scale, working closely with product, design, analytics, and leadership across our US-market subscription products.

Your impact

• Own and execute the user acquisition strategy across Paid Search and emerging channels.

• Manage and optimize multi-million-dollar marketing budgets focused on scalable and profitable growth.

• Launch, analyze, and continuously improve campaigns across platforms including Google Ads, Bing, Taboola, Quora, and others.

• Identify and test new acquisition channels, audiences, and growth opportunities.

• Monitor and optimize key performance metrics including CAC, CPL, CPA, ROAS, ROMI, LTV, and ROI.

• Build forecasting models, budget recommendations, and scalable reporting frameworks.

• Drive experimentation across creatives, landing pages, targeting, and funnel optimization initiatives.

• Collaborate closely with product, design, and copywriting teams to improve conversion performance.

• Use analytics and insights to develop clear recommendations, strategic direction, and optimization roadmaps.

• Partner with leadership on broader growth and go-to-market initiatives.

About you

• 8+ years of experience in performance marketing, paid acquisition, or growth marketing roles.

• Proven track record managing large-scale paid acquisition budgets and performance-driven campaigns (min $1M budgets).

• Strong experience with the US market and subscription-based or B2C products.

• Highly analytical and comfortable working with large data sets, attribution models, and funnel analytics.

• Hands-on expertise across major paid channels and performance marketing platforms.

• Solid understanding of how to scale acquisition while maintaining efficiency and profitability.

• Experience with A/B testing, experimentation, and conversion optimization.

• Proficiency in Excel, Google Sheets, and SQL, with a data-driven approach to decision-making.

• Comfortable in fast-paced environments, with a drive to build systems from the ground up.

• Clear communication and effective collaboration across cross-functional teams.

• Fluent English, written and spoken.

Will be a plus

• Experience in subscription-based or high-growth B2C product companies.

• Experience with advanced analytics, research, or marketing data infrastructure.

• Passion for digital media, social platforms, and emerging acquisition channels.

• Entrepreneurial mindset with strong ownership and execution skills.

What you can expect at FutureMedia

• Product variety: Exposure to different products, audiences, and digital categories within one company

• Remote freedom: Work from where you do your best work

• Set up to succeed: Modern AI tools to automate routine tasks and focus on higher-value work

• Time to recharge: 22 paid days off plus your local public holidays

• European offsites: Company gatherings across Europe to meet, connect, and spend time together

Build what's next with us.