Head of Paid Search

About Bizee

FOR entrepreneurs. BY entrepreneurs.

Bizee is a leading business formations company that has helped over 1 million entrepreneurs start and grow their businesses over the last 20+ years. We are passionate about empowering everyday individuals and believe that everyone should have the opportunity to achieve their dream of becoming an entrepreneur.

Our team members are at the center of everything we do.

We believe that our people are our greatest asset and are committed to providing them with the support they need to succeed. We offer a variety of benefits, including competitive salaries, comprehensive health insurance, and generous paid time off.

Did we mention that Bizee has been founder-led and a 100% remote-first company since 2004?

If you are passionate about entrepreneurship and want to join a team that is allowing anyone to become an entrepreneur, then we encourage you to take a look at our available job postings.

About the Role

We are seeking a highly experienced and skilled Head of Paid Search (Remote) with a proven track record of success in personally managing PPC accounts with 8-figure budgets. The ideal candidate should have a data-driven mindset, a passion for analytics, and a curiosity that drives constant testing and unconventional thinking. This role requires hands-on experience and direct execution within ad platforms.

Requirements

Key Responsibilities:

• Develop and execute comprehensive paid search strategies across various platforms, including Google & Microsoft Ads.
• Directly handle campaign setup, optimization, and management across all paid search platforms.
• Manage multiple 8-figure budgets, ensuring efficient allocation and maximization of ROI.
• Apply strong business acumen and a thorough understanding of lifetime value modeling to inform strategic decisions.
• Utilize expertise in conversion rate optimization (CRO) to enhance campaign performance and achieve business objectives.
• Collaborate with copywriters to create compelling and conversion-focused media copy.
• Work closely with the Head of Revenue Operations on analytics and measurement of paid search campaign performance.
• Partner closely with the Head of Brand and Head of Content to develop and implement creative campaigns that drive results.
• Stay updated with the latest trends and changes in the digital advertising landscape.
• Utilize advanced audience data analytics to develop targeted advertising strategies, ensuring that each campaign reaches the most relevant and engaged segments.

Qualifications:

• A minimum of 10 years of experience in managing Google Ads.
• Proven track record of success in personally managing PPC accounts with 8-figure budgets.
• Demonstrated ability in conversion rate optimization and implementing media campaigns.
• Strong analytical skills, with experience in leveraging data to inform strategies, including a deep understanding of lifetime value modeling.
• Excellent communication and collaboration skills.

Preferred Qualifications:

• MBA or equivalent advanced degree.
• Experience working with Demand-Side Platforms (DSPs).
• Background in working at or with advertising agencies, and directly with ad companies like Google, Facebook, etc.
• Comfortable and experienced in a fast-paced and dynamic environment.
• Former entrepreneur or founder.

Note: We are not looking for agencies or part-time individuals

Benefits

About Our Application Process:

Step 1: Apply to the Job - Upon submitting your application for a position at Bizee, you will receive an immediate confirmation email from our application tracking system. The application process involves uploading your resume and answering a few brief questions about your experience, skills, and suitability for the role. This straightforward application process should take less than 15 minutes to complete.

Step 2: One-Way Video Interview - If your application demonstrates a strong alignment with the role's requirements, you'll be invited to participate in a One-Way Video Interview. This is your moment to introduce yourself, highlight your skills and provide context about your professional experience. You'll be asked 3-4 questions and will have 3 attempts to record the answer that best reflects who you are as a candidate. We'll send you a link to the interview in your invitation email, and you can record it at your convenience using your smartphone, tablet, or desktop computer with a webcam. Once you've completed recording your one-way video interview, we'll provide an update to your candidacy within seven days or sooner.

Step 3: Job Fit Interview - If during the One-Way Video Interview we confirm that your background seems well-aligned for the role, a team member will schedule 30 minutes for you to chat with the hiring manager. Here you'll be asked questions that give you space to talk about any relevant experience you have for the role.

During this interview you'll also have time to ask the hiring manager any questions you have to evaluate whether Bizee matches the values and opportunities you want in your next company.

A team member will follow up with you within seven days after the job fit interview to provide you with an update on whether you're moving to the next step in the hiring process.

Step 4: Skills Interview & Project - After talking with the hiring manager, you'll do a skills interview with a member of the hiring team. This is a practical evaluation to see if you have the relevant skills to succeed in the role. You won't be evaluated on skills that don't matter.

That means no whiteboard algorithm quizzes, and no questions about how many golf balls could fit inside a school bus.

Some roles will require a take-home project to further assess your technical skills. If your specific role requires a project you'll be compensated for it and will be given details surrounding the project from the hiring manager.

Step 5: Final Decision - After the final interview, we evaluate each candidate who made it to this stage, and the hiring team makes a decision. If no candidates meet the hiring bar, we interview additional candidates starting at step two. When it comes to hiring, we're willing to wait for a great match. In practice, this means that if you receive an offer from Bizee, we think you meet all core qualifications, align with our values, and would be a tremendous addition to the team.

Step 6: Reference and Background Checks - We run all of our background checks via certified third parties.

We promise that we will never reach out to your current employer without your permission. If multiple candidates meet our hiring bar, we may ask for references from 2-3 candidates to help us make our decision.

In some cases, we may request references while scheduling the final interview to help us with moving the process as quickly as possible. While we may request references before the offer stage, they will always be optional until after your final interview, when we're ready to move toward the offer stage.

Step 7: Offer - Once background & reference checks are complete, we'll make an offer to you including details about salary, benefits, and other relevant details. Your offer will be determined by the salary range for the role, your relevant experience, and the skills you demonstrate during the hiring process.

We aim to make a competitive offer the first time around. Hopefully, you'll accept!

Salary Range: $135,000 - $185,000

Benefits:

• Health Insurance
• 3 Weeks of Vacation plus 6 Holidays
• 100% Remote (we work CST hours)
• Annual Team Off-sites
• Home Office Setup Allowance

Disclaimer:

Bizee is an Equal Opportunity Employer; employment with Bizee is governed on the basis of merit, competence, and qualifications and will not be influenced in any manner by race, color, religion, gender, national origin/ethnicity, veteran status, disability status, age, sexual orientation, gender identity, marital status, mental or physical disability or any other legally protected status.

The compensation offered to the successful applicant may vary based on factors including experience, skills, education, location, and other job-related reasons.

This employer participates in E-verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.