Head of Creative Strategy

Job Title: Head of Creative Strategy

Location: Remote (US, Canada or UK)

Employment Type: Full-Time Contractor

Working Hours: 8 hours per day, Eastern Time (Monday–Friday)

Industry: Performance Marketing / DTC

About Us

Mint Source is a remote-first bridge that connects vibrant talent with international clients and agencies, enabling skilled individuals to showcase their expertise on a global stage.

Role Overview

Mint Source is recruiting a Head of Creative Strategy to join a Canadian performance creative agency that produces high-volume static ads for DTC brands on Meta. The agency owns the creative strategy function for its clients: it reads what is earning spend inside each ad account, works out which variables are driving that performance, and turns those insights into new iterations, while testing new angles, personas, formats, and messaging to find opportunities beyond what has already worked. The goal is not more ads or a reliance on bottom-of-funnel offers, but strategically sound creative that earns meaningful, incremental spend inside active accounts. You will own the strategic direction and performance quality of that work, leading four to five strategists who cover roughly 30 to 40 brands and between 1,500 and 4,000 finished static ads a month, plus long-form copy for native ads. This is a leadership role with hands-on elements: you will occasionally write briefs, develop copy, or step into an account, but most of your time goes to making the team's work better. Success means the agency's current head of strategy can step back from day-to-day ownership of the function, and the team finds more winning ads on its own.

What You'll Do

• Own strategic oversight across 30 to 40 client accounts, guiding strategists on which messages, personas, formats, angles, and iterations to prioritize, and approving each account's strategy on a biweekly or monthly cadence
• Decide when to keep iterating on proven creative and when to open new strategic territory, keeping every call grounded in Meta ad-account data rather than personal preference
• Run weekly reviews of briefs, copy, finished ads, and account direction, approving, rejecting, or redirecting work based on its likelihood to perform and making sure each ad carries the right message in the right format for its audience. Other team members handle objective QA such as spelling and production errors, so your bar is copy, clarity, strategic thinking, and performance potential
• Diagnose underperforming accounts, set clear corrective plans, and make sure the team is not leaning on bottom-of-funnel offers to produce results
• Conduct biweekly analyses across the portfolio to identify winning messages, formats, personas, visual patterns, and creative variables, apply those patterns thoughtfully across relevant accounts, keep strategy coherent across a large portfolio of simultaneous accounts, and help the team separate real creative signals from shallow conclusions
• Manage and coach four to five strategists directly through weekly coaching and feedback sessions, raising the team's analytical thinking, briefing, copywriting, and decision-making across different capability levels and working styles, where some are stronger strategic thinkers and others currently lean more heavily toward copywriting or execution, and building a team that operates independently without sacrificing quality
• Contribute meaningfully to hiring, performance management, and termination decisions within the strategy team
• Join client conversations when senior strategic guidance is needed, answer questions about creative direction and explain why the team is making specific moves, surface concerns and opportunities proactively, make sure relevant client feedback lands in the work, and give the Operations Manager the strategic context for biweekly client reporting, without becoming the day-to-day owner of client relationships
• Make sure strategic pivots, client requests, and commitments become briefs and finished ads on time, move new-client onboarding forward from a strategy perspective, and work with the Operations Manager to close gaps in ownership, missed execution, and delivery risk
• Step in hands-on each week for selected high-priority or struggling accounts, contributing briefs, copy, or account planning when senior support is needed, without becoming the default production strategist. Operate the agency's existing systems first and improve them over time

What We're Looking For

• Deep experience with Meta advertising as your primary platform, and a background leading a team that oversaw at least $500,000 USD per month in paid-social spend across multiple accounts
• A track record of deploying creative that scaled, not just managing budgets or optimizing campaigns, backed by an excellent understanding of creative testing, performance analysis, and account-level iteration
• Experience leading a strategy, performance marketing, copywriting, or creative team, and coaching and developing people with different levels of ability. In-house candidates need meaningful team-leadership experience, not an individual-contributor background alone
• Strong judgment around static advertising and direct-response copy, and the confidence to approve, reject, and redirect work
• The ability to manage a large account portfolio and spot where senior attention will have the greatest impact
• Strong client-facing communication skills and comfort operating in a fast-paced, high-volume environment
• Ownership of outcomes. This role carries a high level of responsibility in a fast-moving agency. Nobody expects 14-hour days or treats constant overwork as a badge of honor, but some weeks will run past 40 hours when an account is struggling, an important deadline is close, or the team needs extra support. It will not suit someone looking for rigidly fixed hours or narrow ownership. It suits someone who is energized by high expectations and steps beyond the minimum when circumstances call for it
• A plus: agency experience. Strongly preferred, not required

Key Performance Metrics (KPIs)

• Winner rate: the team's ability to find and develop winning ads, where a winner ranks among the top one to five ads in its campaign and captures substantial spend. The threshold varies by account, so this is a demonstrated trend, not a quota
• Strategic cadence held: account analyses, strategy approvals, and weekly reviews happen on schedule, and every strategist has clear priorities and consistent, useful feedback
• Account health: every underperforming account carries a clear diagnosis and next action, and strategic pivots show up as finished work
• Delivery and quality: deliverables keep moving on time while creative and copy quality holds or improves, and the Operations Manager has the context to communicate meaningful strategic progress, so clients can see the agency is actively learning from their accounts and making informed strategic moves
• 30/60/90-day ramp: by day 30, running the weekly review and coaching cadence on the agency's existing systems with the current head of strategy still in the loop; by day 60, the current head of strategy has stepped back from day-to-day ownership and reviews, analyses, and approvals run on schedule under you; by day 90, a demonstrable improvement in the team's winner rate across the portfolio

What You Get

• Compensation starts at $140,000 USD per year, with real room above that for candidates who've led a team at this scale.
• A fully remote role on Eastern Time hours for candidates based in the US, Canada or the UK, reporting to agency leadership and working closely with the Operations Manager
• Direct oversight of account direction across 30 to 40 brands, and strong influence over hiring, performance management, and termination decisions within the strategy team
• A leadership seat where the mandate is to raise the quality of an entire function, with the room to improve the systems you inherit
• A team of four to five strategists to build into one that operates independently without sacrificing quality