Growth Marketing Lead, Paid Social

 Published 13 days ago
 $108,000 - $135,000
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Our Performance Marketing team is building a best in class acquisition engine. We are looking for an outcome-oriented digital marketer to scale our paid social channels to grow our mental health provider network. The ideal candidate has experience leading and optimizing performance campaigns with specific direct-response goals (CPL, CPA), translating paid media strategy into concrete plans with internal partners and executing those plans down to the last detail without missing a growth target.

You Will:

  • Own and manage our paid social (Meta, LinkedIn) marketing channels and budget, ensuring we hit our monthly cost and volume goals
  • Create a streamlined process for continuously creating, launching and testing new ads and messaging campaigns
  • Partner with internal teams (design, content, revenue operations, product marketing, marketing analytics) to strengthen the efficacy of our performance marketing programs
  • Deliver reporting, insights and forecasts that measures channel performance on a daily through annual basis
  • Support in the development of new landing pages and digital touchpoints to supplement the customer journey of your acquisition campaigns
  • Stay on top of the always-evolving digital marketing landscape, from industry news to emerging AI technology, with an emphasis on the quickly evolving and mass impacting HIPAA regulations

You’d be a great fit for this role if:

    • You have 3-5+ years scaling performance marketing campaigns across major paid social platforms like Meta, LinkedIn, Twitter, Tiktok etc. and have the numbers to back it
    • You are highly detailed and process-oriented - you record learnings from every test, never miss a UTM, and always know how much your campaigns are spending
    • You don’t take no as an answer - you think there is always a way to improve performance, drive scale and lower costs with a persistent testing mentality
    • You are data-driven - you love to dig into the numbers and details to derive new insights and identify new opportunities
    • You have high critical thinking skills with a strong bias towards action
    • You have experience working in-house at high-growth tech companies or agency experience (a plus)

Compensation and Benefits:

  • Salary information is based on a single salary target per role and is differentiated based on geographic location (Group A, B, or C)
    • Group A: $135,000
    • Group B: $121,500
    • Group C: $108,000
    • Examples of cities located in each Compensation Grouping:
      • Group A = NYC/Tri-State Area, SF/Bay Area, LA Area, Seattle, Boston, Austin, and San Diego
      • Group B = Chicago, Miami, Denver, Washington DC, Philadelphia, Atlanta, Minneapolis, Nashville, Sacramento, Phoenix, and Portland
      • Group C = All remaining cities
    • Other compensation includes: discretionary bonuses and/or commission
  • Benefits offered include:
    • Equity Compensation
    • Medical, Dental, and Vision coverage
    • HSA / FSA
    • 401K
    • Work-from-Home Stipend
    • Therapy Reimbursement
    • 16-week parental leave for eligible employees
    • Carrot Fertility annual reimbursement and membership
    • 13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st
    • Unlimited PTO
    • Employee Assistance Program (EAP)
    • Training and professional development

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