Global Marketing Manager Aerospace & Defense Vespel®

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About the role

Reporting to the Global Marketing Leader for the Aerospace & Industrials reporting unit, the Global Marketing Manager (GMM), Aerospace & Defense will be responsible for developing and implementing the global strategic marketing plan for the aerospace & defense market segment. This role will also be responsible for the implementation of the strategic plan at the regional level with support from marketing colleagues globally for both the Aerospace & Industrials portfolio of businesses. The strategy will outline the plan for addressing the most challenging wear and friction opportunities, identifying new business models & use cases, while creating a collaborative cross-functional and cross-regional growth mindset throughout the organization.

As a global champion of strategic marketing functional competencies, this role will build a deep understanding of global and regional market trends, the competitive landscape, and needs-based customer segmentation across priority markets and adjacencies. This insight will help expand the addressable market and drive share gains by identifying opportunities across adjacent spaces, including space and defense, first-fit and MRO channels, the Vespel, MOLYKOTE, and Multibase portfolios, and applications beyond engines into other aircraft subsystems.

The role will also define regional implementation and communication plans in close collaboration with marketing communications and global marketing team members. The GMM will be accountable for the long (5+ year) and mid-term growth of the market segment and for supporting the commercial team with global & regional insights to facilitate accurate demand planning, pricing, and customer targeting at the segment/technology level.  The ideal candidate will have relevant market experience, while personally demonstrating a strong external focus and proactively developing close working relationships with key local customers and partners within the aerospace & defense market segments.  This role will also offer opportunities to develop & establish priorities in other markets as well.

The GMM is expected to develop a global where to play/how to win marketing strategy for the market segment and be able to write formal marketing plans. They will also lead a global market segment team in conjunction with key account managers, application & business developers to align on action plans around innovations, product launches, and application case studies.

Location: USA (flexible with options to work Remote)

Primary locations include OH, DE, CT, and VA

Your Key Responsibilities:

• Drive business growth within the Aerospace & Defense segments through the development of a global market strategy.

• Stay updated on industry developments, regulations, & innovations related to DuPont’s business interests.

• Translate market changes into clear growth opportunities for Aerospace & Industrials by identifying where to invest, where to move quickly, and where to deprioritize. Build the supporting investment case and drive execution.

• Develop & maintain 4P marketing strategy and execution plans optimized for regional customer needs-based segmentation.

• Guide regional execution of market plan by closely working with cross-functional teams globally.

• Understand customer growth strategies and focus areas to deliver top-line revenue & gross margin performance; Evaluate customer needs and preferences to identify market trends, new markets, and new innovations.

• Drive execution of innovation launches to capture value & drive sustainable growth in the businesses. 

• Utilize CRM system to monitor active sales pipeline at the customer level to have clarity on how to drive both short and long-term growth, as well as innovation strategies.

• Utilize digital & traditional marketing channels to reach target audiences and increase brand visibility & recognition.

• Collaborate with regional sales and technology leadership to ensure resources are prioritized effectively & aligned with market segment/technology objectives. 

• Networking with industry experts, customers, prospects & other key influencers in our value chain through industry conferences, events, tradeshows & direct engagement opportunities

• Monitor competition with support of customer facing team & execute competitive analysis while proactively communicating needs and growth ideas to key stakeholders.

• Partner with marketing communications to develop & implement appropriate communications strategies supporting overall demand generation.

Your Key Qualifications:

Required

• Bachelor’s or master’s degree in marketing, engineering, or another related field; MBA is a plus

• 10+ years of aerospace and/or defense market development experience, channel management experience is a plus.

• Demonstrated business and financial acumen with ability to collect and analyze data and communicate insights effectively.

• M&A strategy & execution experience is a plus.

• Relationship-oriented leader who builds strong connections, demonstrates high emotional intelligence, communicates clearly and persuasively, and effectively leads through influence.

• Ability to quickly understand unfamiliar markets through primary research and analysis and develop strategic plans to address those markets.

• Technical acumen and the ability to communicate technical information to various audiences.

• A highly self-motivated and results-driven professional with excellent interpersonal skills.

• A change agent who conveys a sense of urgency, takes and drives quick decisions though the organization, gets  and drives issues to closure.

• Demonstrated success in working in global, diverse & cross functional teams.

• Solid organization skills include attention to detail and multi-tasking skills.

• Strong project management expertise.

• Demonstrated abilities as a strategic thinker.

• Excellent written and verbal communication skills.

• Travel: This position requires 25% travel (at times more)

• Language: English

Preferred Qualifications

• Channel Management Experience

• Education: MBA

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