Freelance Writers/Subject Matter Experts: Regional Commercial Banking
Department: Professional Services
Employment Type: Freelance
Location: Remote
Description
THE ROLE:
Skyword is seeking experienced writers with a proven ability to produce authoritative, technically precise content about regional commercial banking and business finance for an ongoing, high-cadence retainer engagement. In addition to communicating highly advanced concepts in a clear, concise, and conversational format.
Key Responsibilities
- Participating in strategy discussions and campaign roadmapping
- Conducting in-depth interviews with executive leadership, commercial lenders, treasury management directors, data analysts, and local business leaders
- Translating high-level client discussions and case studies into content that surfaces original insight rather than repackaging generic talking points
- Conveying a point of view on relationship-driven, "whole picture" banking that adds to the market conversation and establishes the financial institutions as trusted advisors
- Reviewing and shaping campaign assets derived from in-depth long-form cornerstone content (e.g., email nurture series, webinars, social posts, sales enablement assets)
- Deep experience in commercial banking, corporate finance, or regional market dynamics, either working in the financial sector or writing extensively about it
WHO YOU ARE:
You are a commercial banking specialist with a proven ability to translate complex financial dynamics, cash flow strategies, and market conditions into smarter business decisions for CEOs, CFOs, commercial developers, and business owners.
Additionally, you:
- Are comfortable working with economic insights, market research, and business data, including interviewing data analysts, risk officers, and treasury specialists
- Understand how working capital management, corporate lending, treasury services, fraud prevention, and regional economic factors all work together
- Bring deep vertical expertise across key regional industries, including manufacturing, agriculture (farming economics and multigenerational financing), commercial real estate, and construction
- Understand the distinction between transactional product marketing and value-add, relationship-based commercial banking
- Can address the operational realities of growing mid-market and small businesses, from customer concentration risk to cash flow resilience, capital acquisition, and succession planning
- Bonus if you have familiarity with Mid-West regional banking
WHAT YOU’LL CREATE:
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Long-Form Educational Content: Editorial cornerstone guides (2,500+ words) structured for both human readers and search/AI discovery, covering topics like financial clarity for growing businesses, cash flow resilience, relationship-based business lending, and succession planning.
WHAT YOU’LL INFORM & REVIEW:
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Derivative Educational & Sales Assets: Thought leadership articles, interactive self-assessments (e.g., financial growth checklists), internal sales enablement one-pagers for relationship managers, webinar outlines/plans, and multi-touch email nurture sequences.
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Channel-Specific Short-Form Content: Platform-tailored social media content (primarily LinkedIn) designed for commercial decision-makers.
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Content Tailored to Sophisticated Audiences: Materials that resonate with leaders who can immediately spot shallow understanding:
- Growth-oriented business owners, CEOs, and founders
- CFOs, controllers, and corporate finance executives
- Commercial real estate developers, agricultural operators, and industrial business leaders
Skills, Knowledge and Expertise
To be considered: please briefly describe your experience with commercial banking/business finance and supply at least three pieces of relevant example content.
Thank you for your interest in an opportunity with Skyword. Responding to this post with your interest allows Skyword to evaluate your skillset against the needs of these specific clients. If we see a match, a member of our TA team will share a link to your work with the hiring team for consideration. If you are selected as a writer or SME for this project, you will hear directly from us.
— Sarah J.
·
Marketing Manager
★★★★★
Verified
