Founding Marketer

Infilla is looking for a Founding Marketer to make Infilla the name government leaders already know and trust before the first sales call, and to build the stories, messaging, and events that turn that trust into pipeline.

As our first marketing hire, you’ll build marketing from scratch: product messaging, customer stories, our event strategy, and the pipeline they generate. There’s no inherited playbook or legacy stack, so the systems you set up now will shape how Infilla goes to market for years.

Infilla’s mission is to make more housing happen faster by making permitting unremarkable. The U.S. is short 4-7 million homes, and local permitting is one of the top bottlenecks with approvals taking months to years. Infilla is building the modern permitting platform that helps local governments review projects faster, more consistently, and more transparently. Customers include San Francisco, New York City, and the State of Delaware, among others. We’re backed by Basis Set Ventures, Base10 Partners, Urban Innovation Fund, SHAKTI VC, 20Growth, Bloomberg Beta, and 20+ founders/operators who’ve built products at scale.

WHAT YOU’LL DELIVER

• Each Infilla product has clear, buyer-tested messaging that sales uses on every call

• Every conference Infilla attends produces booked meetings and pipeline tracked through to closed deals

• Prospects can find named customer stories with real numbers that prove Infilla works

• Infilla tells one consistent story across the website, sales collateral, social media, email, and stage, and buyers can repeat it back

• Newsletters, social media postings, and webinars are tested as a marketing channel

• Marketing-sourced pipeline is measured, attributed, and a meaningful share of new pipeline

WHAT YOU’VE DONE BEFORE

• Personally run at least one conference or trade show end-to-end, and you can show the pipeline it produced

• Worked at a startup where you handled marketing operations yourself

• Built positioning and messaging for a B2B product that sales actually used

• Published customer case studies

• Partnered closely with sales and been measured on pipeline

• Made AI a core part of how you work, not an occasional assist

WHAT YOU’RE GREAT AT

Field marketing and sales enablement are where you must be great; product marketing is a close second.

• Field marketing: You treat conferences and webinars as revenue channels. You pick events based on where buyers actually are, book meetings weeks ahead, get Infilla onto panels, follow up within 48 hours, and report meetings and deals, not badge scans.

• Product marketing and positioning: You translate features into the outcomes government buyers care about. “AI-powered search” becomes “fewer counter calls.” You know what the planning director, the building official, and the counter clerk each need to hear, and you can take a launch from “shipped” to “sales can pitch it” with one clear message.

• Writing for buyers: You lead with the point, use real numbers instead of adjectives, and write in a plain, calm, nonpartisan tone government buyers trust. You can write a one-pager, a landing page, an event invite, and a case study, each in the right register.

• Sales partnership: You hold yourself to pipeline and revenue. You ship materials sales actually uses, check whether they use them, and treat pushback from the field as input.

• Scrappy, AI-leveraged execution: You’re a team of one who ships a good-enough version and iterates. You handle light design (Canva, Figma) and CRM hygiene yourself, and you say no to good ideas that won’t move pipeline this quarter.

NICE TO HAVE, NOT NEEDED

• Experience as the first marketer at seed or Series A vertical SaaS company

• Public sector or GovTech experience, especially selling to cities, counties, or states

• Familiarity with planning, permitting, housing, or building codes

• Webinars or content programs that generated pipeline

• Led a new product launch, not just feature launches

Research shows women & minorities are more likely to consider themselves unqualified if they don’t meet every single requirement in a job description. This represents what we’re ideally looking for, but everyone is unique. We hire for strengths & potential, not lack of weakness or a perfect resume fit.

DETAILS

• This is a remote US-based role. We prefer to start on a part-time or full-time contract-to-hire basis.

  • You will be expected to travel to US conferences 1-2 times a quarter

• You will join the GTM team and report to the CEO

• Full-time benefits: meaningful equity, healthcare / vision / dental insurance, 401K, and 26 days of PTO including federal holidays.

• We cannot sponsor visas at this time

THE PROCESS

We aim to make this happen in 1-2 weeks:

1. Initial call with Savanna, our recruiter, to assess mutual fit (20 min)

2. Field marketing deep dive with Jeff, our founding account executive, to assess field marketing skills (45 min)

3. Artifact review & messaging exercise with Jenny to assess product marketing and positioning skills (60 min)

4. Roadmap jam with Jenny to assess sales partnership and execution (60 min)

5. 3+ reference checks

HOW WE WORK

• Ideas > Hierarchy - Best idea wins regardless of source. Be intellectually honest.

• Kind > Nice - Share clear, helpful feedback often. Voice your concerns and listen.

• Courage > Comfort - We do the right thing, even when hard or uncomfortable.

• Hours > Weeks - Solve it in hours, not “eventually.” Speed is our biggest edge as a startup.

• Fix > Flag - See a problem, own it, and fix it — don’t wait for someone else to.

WHAT THIS ROLE ISN’T

• You won’t own the core company narrative. You’ll carry it into every product and channel.

• You won’t be our designer. Light one-pagers and booth materials, yes. Anything beyond that can be handled by design.

• You won’t need to find case study customers. We’ll make the intros, and you’ll turn them into great stories.

LEGAL

Infilla is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by applicable law. If you need an accommodation at any point in the interview process, let us know and we’ll make it work.