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AI Summary

The Virtual Assistant will provide comprehensive administrative and operational support to the business owner while managing customer inquiries and lead generation activities. They will also handle social media scheduling and assist with the execution of marketing campaigns.

This is a remote position.

Location: Sydney, Australia

Engagement: Full-Time, Ongoing

Hours: 40 hours per week

Schedule: Primarily aligned with Sydney / Australian Eastern business hours, with flexibility for non-customer-facing administrative tasks to be completed outside business hours

 

 

About the Company

Is a boutique marketing agency based in Sydney, Australia, providing custom, end-to-end marketing solutions for its clients. The agency supports businesses with day-to-day marketing management, brand activations, campaigns, content, and digital marketing initiatives.

The successful VA will work closely with the agency owner and support both the internal operations of Prego & Co and selected client-facing activities.

Role Overview

Is looking for a versatile, proactive, and highly reliable Executive & Marketing Support Virtual Assistant who can provide day-to-day administrative and operational support while also assisting with lead generation, telesales, customer communication, and basic marketing administration.

This is not a purely administrative role. The ideal candidate should be comfortable moving between executive assistance, customer support, lead follow-up, telesales, marketing administration, scheduling, and general business support.

The VA will become an important extension of the business and should be confident communicating with customers, prospects, and internal team members.

Key Responsibilities

1. Executive & Administrative Support

  • Provide day-to-day administrative support to the business owner.
  • Manage routine administrative tasks and follow-ups.
  • Assist with scheduling, calendar coordination, and appointments.
  • Help organize information, documents, and business-related records.
  • Monitor and respond to routine calls and inquiries as required.
  • Assist with general operational tasks to keep day-to-day business activities running smoothly.
  • Follow up on assigned tasks and ensure deadlines are met.
  • Maintain organized records and systems.
  • Provide general support across different areas of the business as priorities change.

2. Customer & Client Support

  • Answer incoming business calls when required.
  • Respond professionally to customer and prospect inquiries.
  • Assist with customer follow-ups.
  • Provide information based on approved scripts, processes, and campaign information.
  • Direct more complex questions to the appropriate member of the Sydney-based team.
  • Maintain a professional and friendly customer experience.
  • Follow up with leads and customers as instructed.

3. Lead Generation & Telesales

The VA will also support the agency with lead-generation and telesales activities.

Responsibilities may include:

  • Conduct outbound calls to prospects and leads.
  • Follow up with individuals who have previously interacted with a campaign or marketing initiative.
  • Contact warm leads rather than relying exclusively on cold outreach.
  • Follow approved calling scripts and campaign instructions.
  • Qualify prospects and identify potential opportunities.
  • Answer basic questions and provide relevant information.
  • Follow up with prospects who have expressed interest.
  • Assist with converting qualified leads into appointments, inquiries, or sales.
  • Record call outcomes and update relevant systems.
  • Maintain accurate lead information and follow-up statuses.
  • Escalate opportunities or questions requiring the agency's marketing team.
  • Consistently work toward agreed lead-generation and telesales KPIs.

4. Social Media Administration

The VA will not be responsible for developing the agency's social media strategy or creating the majority of its content.

Prego & Co already has a Sydney-based marketing team and coordinators responsible for marketing and content.

The VA's role will primarily involve the administrative execution of social media activities, including:

  • Scheduling approved social media content.
  • Publishing posts according to the provided content calendar.
  • Ensuring posts are published on the correct platform and at the correct time.
  • Checking scheduled posts for accuracy.
  • Supporting basic social media administration.
  • Maintaining posting schedules and calendars.
  • Coordinating with the internal marketing team when content or scheduling information is missing.

5. Basic Marketing Support

  • Assist with basic marketing administration.
  • Support the execution of marketing campaigns.
  • Assist with campaign-related follow-ups.
  • Help coordinate marketing-related administrative tasks.
  • Support lead-generation activities connected to client campaigns.
  • Assist with simple marketing tasks as assigned by the business owner or Sydney team.

Candidate Profile

The ideal candidate will be a well-rounded VA who can combine executive support, administration, customer communication, sales, and basic marketing support.

Required / Preferred Skills

  • Previous experience as a Virtual Assistant, Executive Assistant, Administrative Assistant, Sales VA, Customer Support VA, or similar role.
  • Strong verbal and written English communication skills.
  • Excellent telephone communication skills.
  • Confident and professional speaking voice.
  • Previous sales, telesales, lead generation, or appointment-setting experience is highly desirable.
  • Comfortable making outbound calls and following up with prospects.
  • Customer-service oriented.
  • Strong organizational and time-management skills.
  • Able to manage multiple priorities.
  • Highly reliable and responsive.
  • Comfortable working independently.
  • Proactive rather than waiting for instructions for every task.
  • Strong attention to detail.
  • Able to follow scripts, processes, and instructions accurately.
  • Comfortable working with Australian clients and customers.
  • Professional and confident when communicating with business owners and professionals.

Personality & Work Style

Prego & Co is looking for someone who is:

  • Proactive
  • Dependable
  • Organized
  • Professional
  • Confident on the phone
  • Friendly and approachable
  • Adaptable
  • Detail-oriented
  • Comfortable taking ownership of tasks
  • Able to work independently
  • Comfortable working in a fast-moving marketing environment
  • Willing to support different areas of the business as priorities change

Time Zone & Availability

The role will primarily follow Sydney / Australian Eastern business hours, particularly for customer-facing responsibilities.

However, the client is flexible regarding tasks that do not require real-time interaction.

For example, social media scheduling and other administrative work may be completed outside Australian business hours where appropriate.

The client is also comfortable with the VA working remotely from home.

Tools & Systems

The client did not specify particular software platforms during the discovery call.

Therefore, candidates should ideally be comfortable learning and working with:

  • CRM / lead management systems
  • Email marketing platforms
  • Calendar and scheduling tools
  • Social media scheduling platforms
  • Communication and collaboration tools
  • Spreadsheets and administrative systems
  • Calling / telephony platforms

Specific tools can be confirmed during onboarding.

Performance Expectations

The VA will be expected to:

  • Complete assigned tasks accurately and on time.
  • Maintain professional communication with customers and prospects.
  • Follow up on leads consistently.
  • Maintain accurate records.
  • Support agreed lead-generation and telesales activities.
  • Maintain reliable availability during required Australian business hours.
  • Provide regular updates on completed activities.
  • Submit an end-of-day report outlining completed work and relevant updates.

Success in This Role

The ideal person will become a trusted extension of the Prego & Co team — someone Jessica can rely on to manage day-to-day administrative tasks, communicate confidently with customers and prospects, support lead generation and telesales, and ensure marketing-related administrative activities are executed consistently.

The strongest candidate will therefore be more than an administrator: they should combine EA capability + customer service + sales confidence + marketing administration.

 

 



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