Events / Customer Experience Specialist

At ABB, we help industries run leaner and cleaner—and every person here makes that happen. You’ll be empowered to lead, supported to grow, and proud of the impact we create together. Join us and help run what runs the world.

This position reports to:

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Drives and implements marketing activities for NASCAR in line with the agreed strategy. Conducts market analyses using available marketing tools for existing and potential products, systems, and/or service. Creates end-user acceptance and specification offerings tailored to NASCAR. Ensures a high level of customer satisfaction and continuously monitors performance.

Key Responsibilities

Electrification & NASCAR Business Development Support

• Support national sales teams with customer engagement initiatives related to NASCAR events and other corporate events

• Help coordinate cross-functional activities utilizing NASCAR assets

• Coordinate customer events, meetings, and communications, including working with the local sales teams to increase awareness and attendance at the events in their areas.

• Assist with CRM updates and post-event reporting.

• Coordinate with the marketing teams to ensure brand/messaging coordination

• Represent ABB at key NASCAR non-race events and meetings throughout the country.

• Assist with reporting, budgeting, cost control, and procurement requests.

• Maintain inventories of promotional materials, event assets, and working with ABB Global branding team for all merchandise.

NASCAR Partnership Support

• Serve as the Events / Customer Experience specialist for the NASCAR team, including attending all calls and events (via phone or in person) with NASCAR that are related to events

• Serves as the primary point of contact for both our employees and customers at the events.

• Lead the planning and execution strategy of three (3) VIP NASCAR race weekends, customer hospitality events, and executive experiences.

• Lead the planning and execution of smaller NASCAR events across the schedule

• Lead the planning and logistics strategy of eight (8) NASCAR Fuel for Hospitality race weekends.

• Provide a monthly planner for the sales teams that identifies the upcoming NASCAR activities.

• Assist with event activation planning alongside internal ABB Stakeholders

• Support branding initiatives including signage, displays, promotional materials, apparel, and customer engagement assets. Ensure consistency with ABB brand standards throughout NASCAR activations.

Event Planning & Operations

• Coordinates across business lines to the events maintain their budget requirements

• Assist in planning customer events utilizing the NASCAR Partnership assets

• Develop project planners with timelines and track deliverables across multiple initiatives.

• Provide a post-race report to the NASCAR team after each of the three (3) activations that include areas of improvement, lessons learned, and general summary.

• Ensure that each customer attending a VIP weekend is contacted verbally to review the

• Coordinate and run the mandatory on-site meeting for employees during the three (3) activations

• If ABB decides to have a theme for the customer events (data center, contractors, etc.), work with the teams to coordinate customers, on-site presentation during the event, etc.

Cross-Functional Collaboration

• Coordinate planning activities across multiple ABB Business Lines and Segment Leaders to maximize customer engagement opportunities.

• Provides appropriate marketing information to support long – to mid-term decision making on sales and marketing strategy.

• Support internal communication between business units involved in automotive and motorsports initiatives.

• Drives sales efficiency to ensure that every salesperson possesses appropriate knowledge for the events, including product, technical and events aspects.

• Identify opportunities to improve planning processes and event execution.

Qualifications for the role:

• Bachelor’s degree in business, marketing or similar.

• 4+ years of work experience in professional sports industry required, preferably in NASCAR.

• Experience in professional events and customer engagement required.

• Ability to travel 25-50% of the time to various ABB, customer and tradeshow events.

• Candidates must already have a work authorization that allows them to work for ABB in United States.

More about us:

ABB is a global technology leader driving sustainable and efficient solutions in electrification and automation. With a strong commitment to innovation, ABB is accelerating industrial transformation worldwide. The United States is a key market for ABB, where it has significantly expanded its operations through strategic acquisitions and investments. Employing thousands across the nation, ABB's U.S. footprint is marked by a history of technological breakthroughs and industry firsts.

ABB's Electrical Protection, Distribution & Control products include medium and low voltage switchgear, grid hardware, protection and control relays, switchboards, power and lighting panelboards, busway, medium and low voltage circuit breakers, motor and lighting controls, load centers, metering, energy monitoring & control, DIN rail products, dry type transformers and more.

What's in it for you?

We want you to bring your full self to work—your ideas, your energy, your ambition. You’ll have the tools and freedom to grow your skills, shape your path, and take on challenges that matter. Here, your work creates impact you can see and feel, every day.

ABB is an Equal Employment Opportunity and Affirmative Action employer for protected Veterans and Individuals with Disabilities at ABB.

All qualified applicants will receive consideration for employment without regard to their- sex (gender identity, gender expression, sexual orientation), marital status, citizenship, age,  race and ethnicity, inclusive of traits historically associated with race or ethnicity, including but not limited to hair texture and protective hairstyles, color, religious creed, national origin, pregnancy, physical or mental disability, genetic information, protected Veteran status, or any other characteristic protected by federal and state law.

For more information regarding your (EEO) rights as an applicant, please visit the following websites: https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf

As an Equal Employment Opportunity and Affirmative Action Employer for Protected Veterans and Individuals with Disabilities, applicants may request to review the plan of a particular ABB facility between the hours of 9:00 A.M. - 5:00 P.M. EST Monday through Friday by contacting an ABB HR Representative at 1-888-694-7762.

Protected Veterans and Individuals with Disabilities may request a reasonable accommodation if you are unable or limited in your ability to use or access ABB's career site as a result of your disability. You may request reasonable accommodations by calling an ABB HR Representative at 1-888-694-7762 or by sending an email to US-AskHR@abb.com. Resumes and applications will not be accepted in this manner. #LI-Remote

ABB Benefit Summary for eligible US employees

[excludes ABB E-mobility, Athens union, Puerto Rico]

Go to MyBenefitsABB.com and click on “Candidate/Guest” to learn more

Health, Life & Disability

• Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan. 

• Choice between two dental plan options: Core and Core Plus

• Vision benefit

• Company paid life insurance (2X base pay)

• Company paid AD&D (1X base pay)

• Voluntary life and AD&D – 100% employee paid up to maximums

• Short Term Disability – up to 26 weeks – Company paid

• Long Term Disability – 60% of pay – Company paid.  Ability to “buy-up” to 66 2/3% of pay.

• Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance

• Parental Leave – up to 6 weeks

• Employee Assistance Program

• Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption

• Employee discount program

Retirement

• 401k Savings Plan with Company Contributions 

• Employee Stock Acquisition Plan (ESAP)

Time off

• ABB provides 11 paid holidays. Salaried exempt positions are provided vacation under a permissive time away policy.

MyBenefitsABB.com

Building a cleaner, smarter future takes all kinds of minds: the curious, the courageous, and the creative. That's why we welcome people from all backgrounds and experiences.

Ready to make an impact?

Apply today or visit https://www.abb.com to learn more about the impact of our solutions across the globe.