Event Marketing Manager, Merchant Engagement

 Published 12 days ago
    
 United States
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Overview

In this multifaceted role, you'll spearhead Recharge's owned event initiatives, playing a key role in merchant retention, upsell opportunities, and building strong brand loyalty. You'll own the strategy, execution, and measurement of our marquee events – ChargeX (annual user conference) and ChargeUp (regionalized hosted events) – ensuring they deliver exceptional value to our merchants and contribute significantly to Recharge's overall goals. Additionally, you'll provide support and alignment for the ABM (Account-Based Marketing) team's event motion, fostering a cohesive event experience for our high-value accounts.

What you’ll do

  • ChargeX - Lead the Charge:
    • Partner with the Director of Events and cross-functional teams (Marketing, Sales, Success) to develop and execute a captivating ChargeX conference experience and strategy.
    • Oversee all aspects of ChargeX, including theme development, agenda creation, speaker recruitment, production, staffing, budget management, vendor coordination, and marketing initiatives.
    • Craft and deliver engaging presentations that showcase Recharge's value proposition and drive product adoption.
    • Measure event success through key metrics (attendance, engagement, ROI) and utilize data to refine future ChargeX conferences.
  • ChargeUp - Energize Regional Markets:
    • Plan and execute regional ChargeUp events, tailoring content and format to cater to the specific needs of merchants in each region.
    • Collaborate with regional sales and partner marketing teams to ensure successful event promotion and merchant engagement.
    • Leverage learnings from ChargeUp events to inform broader Recharge marketing strategies.
  • ABM Event Motion - Align and Support:
    • Work closely with the ABM team to ensure alignment between ChargeX/ChargeUp events and targeted outreach efforts for key accounts.
    • Assist with the execution of 1:1, 1:few, and 1:many engagement activities for high-priority accounts during events.
    • Provide insights and feedback to the ABM team regarding merchant needs and pain points identified through event interactions.

What you’ll bring

  • Minimum 5+ years of experience in event marketing or a related field.
  • Proven track record of planning and executing large-scale marketing events.
  • Strong understanding of B2B subscription and DTC marketing strategies, campaign management, and event budgeting.
  • Excellent communication and interpersonal skills, with the ability to build rapport with diverse stakeholders (internal and external).
  • Project management expertise with a focus on organization, prioritization, and meeting deadlines.
  • Data-driven approach with a passion for measuring and analyzing event impact.
  • Experience working in a fast-paced environment and managing multiple projects simultaneously.
  • Proficiency in project management tools (e.g., Asana, Trello) and marketing automation platforms.
  • Bonus: Experience with the subscription commerce industry and a passion for Recharge's mission.

 

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