Event & Field Marketing Specialist

At Ticketure, we believe cultural organizations deserve technology that’s as inspiring as the experiences they create. That’s why we build modern software for museums, zoos, aquariums, gardens, science centers, performing arts organizations, and other cultural attractions around the world.

Our two platforms help organizations deliver exceptional guest and patron experiences. Ticketure provides mobile-first, API-first ticketing for general admission and timed-entry attractions, while PatronManager is the leading Salesforce-native CRM for the performing arts, helping organizations strengthen patron relationships and fundraising.

No matter your role, you’ll be part of a collaborative team that values ownership, innovation, and continuous improvement. Together, we’re helping cultural organizations connect more people with experiences that inspire, educate, and bring communities together.

Job Summary

The Event and Field Marketing Specialist sits at the center of how Ticketure shows up in the world. You will bring the event program to life across industry conferences, trade shows, hosted events, and virtual programs, translating strategy into campaigns and experiences that drive real results. Working closely with the sales team, you will align on goals for each event, build pre-event outreach that fills calendars with the right meetings, ensure a polished and engaging on-site presence, and run follow-up that turns conversations into opportunities. You will also track and report on event performance to inform what we do next. This position reports directly to the Director, Marketing and Revenue Growth.

What You’ll Do

Event execution

• Execute the annual event calendar set by the Head of Marketing, managing each event from planning through follow-up

• Coordinate event logistics including booth setup, shipping, registration, vendors, travel, and on-site materials to ensure every event runs smoothly

• Manage timelines, checklists, and budgets for individual events, flagging risks and issues early

• Serve as a point of contact for event organizers, agencies, and vendors

Sales partnership

• Work closely with sales to understand the goals and objectives for each event including target accounts, meetings booked, and pipeline generated

• Help build pre-event target lists and coordinate outreach so that reps arrive with booked meetings and a clear plan

• Prepare sales briefing materials including target lists, event schedules, key messages, and follow-up guidance

• Run post-event debriefs with sales and marketing to capture results and learnings

Event marketing campaigns

• Build and launch pre-event, on-site, and post-event campaigns across email and social channels

• Coordinate with design and product marketing to produce event creative, collateral, signage, and giveaways that reflect the Ticketure and PatronManager brands

• Support hosted experiences such as customer dinners, networking events, speaking sessions, and webinars, handling invitations, RSVPs, and attendee communications

• Capture event content including photos, video, and social posts for use across marketing channels

Tracking and reporting

• Ensure leads from every event are captured accurately and entered into the CRM promptly with correct campaign attribution

• Track event KPIs and prepare post-event reports on attendance, leads, meetings, and pipeline influenced

• Maintain and improve event templates, checklists, and process documentation

General marketing

• Dedicate approximately 25 to 30 percent of your time to general marketing activities including campaign building, content, and customer marketing programs based on team priorities

• Collaborate with client success on client-facing events and community-building initiatives

• Stay current on trends in the museum, attractions, and performing arts sectors as well as best practices in B2B event marketing

Other Duties

This job description is intended to provide an overview of the position and does not represent a comprehensive list of duties. The employee may be required to perform other duties that are reasonably related to the role, as directed by the employer, and the scope of responsibilities may be reviewed and updated from time to time in consultation with the employee.

Qualifications

Minimum Requirements

• 3+ years of B2B marketing experience, with at least 1 to 2 years supporting or managing events, trade shows, or field marketing

• Experience executing event marketing campaigns including email and social promotion and post-event follow-up, not just logistics

• Experience working with sales teams to support event goals and lead generation

• Demonstrated ability to manage multiple events and deadlines simultaneously with a high degree of organization

• Familiarity with a CRM and marketing automation platform, HubSpot preferred

• Professional and polished presence on-site with prospects, clients, and partners

• Willingness and ability to travel domestically and internationally for events, up to 25 percent of the time

What You Bring

• Ability to manage last-minute changes and shifting priorities without losing momentum

• Demonstrated ability to work independently, follow through on commitments, and communicate proactively

• Collaborative approach to working with sales, with a genuine interest in how events drive pipeline and revenue

• Clear and professional written and verbal communicator

• Experience with cultural organizations, nonprofits, arts, or attractions is a plus, as is familiarity with sector conferences

• Experience in SaaS or ticketing technology is a plus
  

What we offer:

• Base annual salary range of $77,000 - $87,000 est. annually, commensurate with experience

• Annual bonus based on performance and company success

• Incentive equity

• Home office stipend

• 100% paid medical, dental and vision benefits for employee and legal dependents

• Company-paid life insurance

• Traditional and Roth 401k plans

• Paid parental leave

• Learning & development opportunities

• Flexible scheduling

• Generous PTO and holiday schedule

Location: This is a fully remote position with minimum required travel 25% of the time.

Work Environment & Physical Requirements

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

In this position, you can expect to:

• Collaborate & Communicate: Regularly communicate and exchange information with colleagues, clients, and stakeholders

• Work Digitally: Spend extended periods working on a computer, utilizing software applications, and operating standard office equipment.

• Remain Stationary & Move About: Remain in a stationary position for extended periods, with occasional movement throughout the work environment.

• Use Hands & Vision: Frequently use hands and fingers to operate a computer, keyboard, and other office equipment, and regularly observe and interpret information displayed on screens.

• Handle Materials: Occasionally move, lift, or transport items weighing up to 15 pounds.

• Location: This role is primarily performed in a remote work environment. Travel expected minimum 25% of the year for conferences and other events, both domestically and internationally.

Equipment/Software/Tools

• Google Suite

• Slack

• Claude

• Hubspot

• Asana

Our Commitment to Diversity & Inclusion

At Ticketure, we believe great ideas come from diverse voices. We’re committed to creating a workplace where every team member feels welcome, respected, and empowered to thrive.

We do not tolerate discrimination of any kind and provide equal opportunities regardless of race, color, religion, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under applicable law.

What makes Ticketure strong is the variety of perspectives, experiences, and cultural backgrounds our people bring to the table. We celebrate those differences and know they help us innovate, grow, and serve our clients better. Our focus is on building a culture of inclusion where everyone belongs, because when we do that, we all succeed together.

Our team is here to support you throughout the hiring process with reasonable accommodations. We strive to provide an unbiased and equitable interview experience for all applicants. If you need assistance applying for a role due to a disability or special need, please let us know by emailing accommodations@ticketure.com.

Notice of E-Verify Participation

We do not believe in a perfect candidate. If you are excited about this role and meet most of what is listed above, we encourage you to apply, including if you have a non-traditional background or career path.