Director, Adtech Public Relations

Location: NYC or remote

Please note: remote locations outside the areas posted will be seriously considered but are subject to final approval.

Crenshaw Communications, a Mod Op company, is seeking an experienced leader to join our dynamic B2B technology team. This is an opportunity to work with well-known B2B tech companies in industries like adtech, martech, sales tech, and artificial intelligence (AI).

In this role, you'll be a key part of the team, leading client communication, diving strategy and working together with a team to secure media coverage on behalf of clients.

Responsibilities

• Develop relationships with clients, providing guidance and driving strategic direction
• Act as a source of knowledge on the ad tech industry, supporting team members and clients
• Build relationships with media and proactively pitch targeted outlets, including broadcast, print and new media
• Work collaboratively with team members to develop and implement successful PR campaigns
• Oversee the development of media materials, including press kits, press releases, media alerts, fact sheets, bios, case studies and backgrounders
• Lead in brainstorming sessions to develop strategic/creative thinking for clients
• Mentor team members: aid in upskilling with respect to key PR strategies and tactics, including but not limited to, media relations, thought leadership and executive visibility, and awards and speaking programs
• Maintain 1-4 direct reports, assist in the development of goals, deliver annual reports and regular check-ins
• Assist in the research and development of new business proposals

Requirements

Preferred Qualifications

• 8+ years of prior work experience in PR, including agency experience
• Experience working at or on behalf of an adtech brand, securing coverage with national, business and trade media
• Strong understanding of the PR process, the news media landscape, and what 'makes' a story
• B2B PR background with knowledge of corporate PR and crisis management
• Experience measuring the ROI of communications activities
• A passion for storytelling and proven track record of securing earned media coverage
• Deadline-driven with the ability to manage multiple projects and teams simultaneously
• Superior people and communication skills, both verbal and written
• Strong organizational and time management skills
• Team player who works well under pressure
• Thrives in an environment of flexibility and change
• Ability to demonstrate creativity and innovative thinking
• Ability to build relationships internally and externally, interfacing at all levels

We understand how the confidence gap and imposter syndrome can get in the way of meeting awesome candidates, so please don't hesitate to apply - we'd love to hear from you.

Benefits

• Medical, dental, and life insurance for employee and dependents, and access to voluntary vision and other ancillary coverages

• On the job training and career growth opportunities
• On-site, hybrid, or remote role, depending on location
• Great team environment, collaborative offices, fun company culture with a great balance of work and play
• Unlimited vacation PTO program
• Salary with annual performance review
• Pay commensurate and competitive based on experience and skill set

Mod Op, LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.