Role Overview

We are looking for a Digital Marketing Specialist to help strengthen our online presence, improve SEO performance, drive inbound leads, and streamline recurring marketing activities across key digital channels.

This person will be responsible for creating, optimizing, and managing content that supports brand awareness, organic search growth, lead generation, and sales pipeline development. The ideal candidate is organized, detail-oriented, comfortable working across multiple platforms, and able to turn marketing ideas into consistent execution.

Key Responsibilities

SEO Strategy & Optimization

• Improve website visibility through SEO best practices, keyword research, content optimization, and performance tracking.
• Optimize existing website pages, blogs, landing pages, and digital assets for search intent, conversion, and lead capture.
• Monitor SEO performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, or similar platforms.
• Identify opportunities to improve rankings, site structure, metadata, internal linking, and content quality.
• Track keyword movement, organic traffic, page performance, form submissions, and SEO-related KPIs.

Lead Generation & Sales Alignment

• Build and optimize digital marketing activities that generate qualified inbound leads for the sales team.
• Work closely with sales to understand target accounts, buyer personas, common objections, and priority service areas.
• Create content and campaigns that support sales conversations, outbound sequences, partner outreach, and lead nurturing.
• Help identify which marketing channels, content pieces, and campaigns are converting into real sales opportunities.
• Partner with sales to improve landing pages, calls to action, email follow-up, and lead handoff processes.
• Track marketing-sourced leads, conversion rates, and campaign performance to help improve pipeline contribution.

Content Marketing

• Manage and support the creation of SEO/AEO-focused blog content.
• Repurpose long-form content into LinkedIn posts, short-form updates, email content, sales enablement content, and other marketing assets.
• Collaborate with internal subject matter experts and the sales team to turn technical topics into clear, engaging content.
• Maintain a consistent content calendar across blogs, social media, review platforms, and other channels.
• Ensure content aligns with the company's messaging, tone, target audience, and revenue goals.

LinkedIn & Social Media

• Create, schedule, and optimize LinkedIn posts to increase engagement, brand visibility, and inbound interest.
• Support executive and company-level social media activity.
• Track post performance and recommend improvements based on engagement data.
• Identify relevant industry conversations, hashtags, and content opportunities.
• Help turn social engagement into sales follow-up opportunities where appropriate.

Review Platform & Reputation Management

• Help manage review-generation activities on platforms such as G2, Google Reviews, and other relevant directories.
• Coordinate outreach campaigns to encourage satisfied customers to leave reviews.
• Monitor review activity and help identify opportunities to improve public-facing credibility.
• Ensure profiles are accurate, up to date, and aligned with company positioning.
• Use customer reviews and testimonials to support marketing campaigns, website content, and sales enablement.

Marketing Operations & Process Improvement

• Streamline recurring marketing activities and create repeatable processes for content publishing, SEO updates, social posting, review campaigns, and lead tracking.
• Maintain organized documentation for marketing workflows, calendars, templates, and reporting.
• Support campaign execution across digital channels.
• Help improve efficiency by identifying tools, automations, or processes that reduce manual work.
• Provide regular reporting on digital marketing performance, lead generation activity, and campaign effectiveness.

Qualifications

• 3+ years of experience in digital marketing, SEO, content marketing, demand generation, or a related role.
• Strong understanding of SEO fundamentals, including keyword research, on-page optimization, metadata, internal linking, and content strategy.
• Experience creating or managing blogs, LinkedIn posts, website content, landing pages, and review-platform activity.
• Experience supporting lead generation efforts and working with sales teams to turn marketing activity into pipeline.
• Comfortable using marketing tools such as Google Analytics, Google Search Console, HubSpot, WordPress, SEMrush, Ahrefs, Canva, or similar platforms.
• Strong writing, editing, and organizational skills.
• Ability to manage multiple projects and recurring marketing tasks at once.
• Comfortable working with technical or professional services content.
• Self-starter who can build structure, improve processes, and execute consistently.

Preferred Experience

• Experience in B2B marketing, SaaS, cybersecurity, compliance, audit, consulting, or professional services.
• Familiarity with G2, Capterra, Google Business Profile, or other review platforms.
• Experience supporting founder, executive, or company LinkedIn growth.
• Basic understanding of email marketing, HubSpot workflows, CRM reporting, or marketing automation.
• Experience building content or campaigns that support sales outreach, lead nurturing, and pipeline generation.
• Ability to turn technical subject matter into simple, easy-to-understand content.

Success in This Role Looks Like

• Improved organic website traffic and keyword rankings.
• Consistent publishing of optimized blog and LinkedIn content.
• Increased qualified inbound leads from digital marketing efforts.
• Stronger alignment between marketing activity and sales pipeline.
• More structured and repeatable SEO/content workflows.
• Stronger online credibility through review activity and directory optimization.
• Clear reporting on what marketing activities are driving visibility, engagement, leads, and sales opportunities.