Chief Marketing Officer

Company Description

Join an Award-Winning Personal Injury Law Firm

At The Ward Law Group, our mission is simple:

Changing Lives. One Client at a Time

Recognized as one of the Best Places to Work for consecutive years, we are committed to delivering exceptional legal representation while creating an environment where talented professionals can grow, lead, and make a meaningful impact every day.

We believe our people are our greatest asset. We foster a collaborative, innovative, and high-accountability culture where every team member is empowered to make informed decisions, continuously improve, and deliver exceptional results for our clients. Every role contributes directly to helping injured individuals navigate one of the most challenging times in their lives while supporting the continued growth and success of our firm.

Our Core Values

Faith – We act with integrity, honesty, and purpose in everything we do.

Accountability – We take ownership of our work, our commitments, and the results we deliver.

Leadership – We lead by example, inspire others, embrace continuous improvement, and develop high-performing teams.

Loyalty – We build lasting relationships through trust, respect, and dedication to our clients, teammates, and community.

Service to Our Clients – We are committed to delivering compassionate, responsive, and exceptional service that maximizes every client's opportunity for success.

Service to Our Teammates – We foster a culture of collaboration, respect, support, and shared success where every team member has the opportunity to grow and thrive.

Service to Our Community – We believe in making a positive impact beyond the workplace by serving and strengthening the communities where we live and work.

Job Description

About the Opportunity

The Ward Law Group is seeking a transformational Chief Marketing Officer to lead the firm's next phase of growth.

This position offers three work-location options. The Chief Marketing Officer may work from our corporate office located at 7900 NW 154th Street, Miami Lakes, Florida; from our New York office located at 535 5th Avenue, New York, New York; or remotely.

Candidates are not required to reside in Miami or New York to be considered for this opportunity.

As the organization continues to scale, this executive will be responsible for driving brand expansion, client acquisition, and market presence across Florida, New York, and future markets.

The Chief Marketing Officer will serve as a key member of the Executive Leadership Team, leading strategic marketing initiatives that support significant organizational growth while remaining aligned with the firm's mission of serving immigrant families and underserved communities with excellence, compassion, leadership, and service.

Key Responsibilities

Marketing Strategy and Growth Leadership

• Develop and execute a comprehensive marketing strategy that drives revenue growth, brand awareness, client acquisition, and market expansion.
• Align marketing initiatives with the firm's mission, values, and long-term growth objectives.
• Create scalable marketing programs and infrastructure that support continued geographic and organizational expansion.
• Identify new opportunities for market penetration, audience growth, and client acquisition.

Team Leadership and Development

• Lead, mentor, and develop a marketing organization of 15 or more professionals across Social Media, Digital Marketing, Paid Media, Traditional Advertising, Creative Services, and Content Marketing.
• Build a high-performance culture focused on accountability, innovation, measurable results, and continuous improvement.
• Recruit, develop, and retain top marketing talent while creating opportunities for internal advancement.

Full-Funnel Marketing Execution

Oversee marketing strategy and execution across:

• Search Engine Optimization
• Google Advertising
• Meta Advertising Platforms
• TikTok Advertising
• Local Services Ads
• YouTube Advertising
• Television Advertising
• Radio Advertising
• Public Relations
• Influencer Marketing
• Community Outreach Programs
• Video Testimonial Campaigns
• Multi-Channel Social Media Campaigns
• Brand Awareness Campaigns

Balance performance marketing with brand-building initiatives to maximize market awareness, qualified leads, signed cases, and return on marketing investment.

Brand Development and Storytelling

• Lead the development and evolution of a trusted, recognizable, and purpose-driven brand.
• Develop compelling narratives that communicate the firm's mission, client impact, values, and community involvement.
• Maintain brand consistency across all channels and markets.
• Develop strategic relationships involving celebrity endorsements, influencers, and community partnerships when aligned with the firm's marketing strategy.

Analytics and Performance Management

Establish and monitor key performance indicators across marketing initiatives, including:

• Customer Acquisition Cost
• Cost Per Lead
• Cost Per Signed Case
• Return on Investment
• Case Attribution Metrics
• Conversion Performance
• Marketing Funnel Performance

Utilize dashboards, attribution models, performance reporting, and analytics to drive informed decision-making and continuous optimization.

Technology, Automation, and Innovation

Leverage marketing and analytics technology, including:

• Salesforce
• CallRail
• Google Analytics
• SEMrush
• Google Advertising
• Meta Advertising Platforms
• TikTok Advertising
• Local Services Ads
• YouTube Advertising
• Artificial Intelligence-Powered Marketing Tools

Drive automation initiatives that improve efficiency, reporting accuracy, attribution, campaign performance, and scalability.

Cross-Functional Leadership

• Partner closely with Intake, Legal Operations, Sales, and Executive Leadership.
• Align marketing strategy with the overall client journey.
• Collaborate across departments to improve lead conversion, signed-case performance, and client experience.

Multi-State Growth and Cultural Expansion

• Lead marketing efforts across Miami, Orlando, New York, and future markets.
• Develop market-specific strategies while maintaining a consistent brand presence.
• Lead geographic expansion and new-market launches.
• Develop effective campaigns for bilingual and multicultural audiences.
• Ensure marketing activities comply with applicable legal advertising requirements and professional standards.

Budget and Vendor Management

• Manage annual marketing budgets exceeding $10 million.
• Negotiate and oversee agency, media, production, technology, influencer, and other strategic vendor relationships.
• Ensure efficient allocation of resources and accountability for performance and results.

Executive Leadership

• Serve as a member of the Executive Leadership Team.
• Translate marketing performance into meaningful business outcomes and growth opportunities.
• Present marketing strategy, performance, risks, opportunities, and recommendations to executive leadership.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Ten or more years of marketing leadership experience.
• Senior marketing leadership experience as a Chief Marketing Officer, Senior Vice President of Marketing, Vice President of Marketing, or comparable executive-level marketing leader.
• Experience leading and managing teams of at least 15 professionals.
• Minimum of two continuous years of leadership within a single senior-level marketing position.
• Demonstrated success developing marketing strategies that contributed to significant organizational and revenue growth.
• Experience managing sophisticated multi-channel marketing programs and significant marketing budgets.
• Strong proficiency with Salesforce, CallRail, Google Advertising, Meta Advertising Platforms, TikTok Advertising, Local Services Ads, YouTube Advertising, SEMrush, and Google Analytics.
• Bilingual proficiency in English and Spanish.
• Experience supporting geographic expansion and new-market launches.
• Strong analytical skills with experience using attribution, performance measurement, dashboards, and return-on-investment analysis.
• Exceptional written and verbal communication skills.
• Demonstrated executive presence and experience presenting to executive leadership and senior decision-makers.
• Demonstrated ability to lead effectively across geographically distributed teams.
• Ability to operate effectively in a fast-paced, entrepreneurial, growth-oriented environment.

Preferred Qualifications

• Master of Business Administration.
• Experience serving bilingual and bicultural markets.
• Experience within legal services, healthcare, insurance, financial services, or another regulated industry.
• Experience leading marketing efforts for faith-based, mission-driven, or values-driven organizations.
• Deep understanding of Hispanic, immigrant, and underserved communities.
• Experience working with celebrity endorsements, influencers, and community partnerships.
• Experience creating and managing video testimonial campaigns, radio advertising campaigns, multi-channel social media campaigns, and community-based marketing initiatives.
• Passion for mission-driven growth and community impact.

Additional Information

Compensation & Benefits

Base salary: $180,000 to $200,000 annually, plus performance-based bonus opportunity.

Benefits include:

• Medical, dental, and vision
• Hospital plans
• 401(k) Retirement Plan with pre-tax and Roth post-tax contributions available
• Company-paid Basic Life and AD&D Insurance
• Voluntary Life and AD&D Insurance for employees and dependents
• Company-paid short-term and long-term disability
• Health and Dependent Care Spending Accounts (HSA & DCFSA)
• Employee Assistance Program
• Tuition Assistance
• Professional development and continuing education support
• Paid time off and paid holidays
• Collaborative, growth-oriented team environment

Search Firm Notice

The Ward Law Group is not accepting unsolicited assistance from search firms for this employment opportunity. All resumes submitted by search firms to any employee at The Ward Law Group via email, the Internet, or in any form and/or method without a valid written Statement of Work in place for this position from The Ward Law Group HR/Recruitment will be deemed the sole property of The Ward Law Group. No fee will be paid if the candidate is hired by The Ward Law Group as a result of the referral or by other means.

Equal Employment Opportunity

At The Ward Law Group, we recognize our people are our strength. We are an equal opportunity employer and consider applications without regard to race, gender, sexual orientation, gender identity, age, color, religion, national origin, veteran status, disability, genetic information, or any other status protected by applicable law. We value our people and their diverse perspectives and are committed to fostering an environment where they can bring their whole selves to work.

In accordance with the Immigration Reform and Control Act of 1986, employment is contingent upon verification of identity and authorization to work in the United States. All persons hired will be required to complete Form I-9 and provide acceptable documentation as required by law.

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