Dental Plan Sales Manager

Company Description

Company Description

PortmanDentex is a leading dental group where your skills and ambitions make a real difference. We support over 370 practices across the UK and Ireland. We’re united by a passion for great dentistry, putting patients first and helping each other grow both at work and beyond.

Job Description

Job Description

As an Interim Dental Plan Sales Manager, you will drive sales of dental plans through our practices by engaging with practice teams and working with them to develop sales plans, driving up the volume of plans sold to patients.

You will work with new practices that do not currently sell plans to develop sales strategies to offer these to patients. You will also work with practices to help them with patients that cancel dental plans and work alongside Marketing and Operations to highlight the promotion and marketing of plans in their practices.

Dental plans represent a significant portion of annual revenue and are important to Portman Dentex’s continued strategic growth. Historically the business has focused on the administration of plans rather than on actively selling them. This role exists to close that gap.

This is a hands-on, field-facing sales role rather than a category or strategy role. The primary measure of success is a sustained increase in the volume of plans sold to patients across the practice network — achieved by getting close to practice teams, building practical sales plans with them, and holding them to those plans.

You will be comfortable operating at all levels of the organisation: with practice teams, including Practice Managers, receptionists, nurses, clinicians and Practice Directors, to build sales capability on the ground, and with central teams, including Marketing, Operations, Commercial and Technology, to make sure practices have the tools, materials and support they need to convert.

The role reports to the Chief Growth Officer and works in close partnership with other internal functions.

Key Accountabilities

Practice Engagement & Sales Planning

• Engage directly with practices across the network to build and agree practical, site-level sales plans for dental plans.
• Work with Practice Managers and their teams to embed plan conversations into the everyday patient journey — at reception, at check-out, and during appointments.
• Coach and motivate practice teams on how to introduce, explain and sell plans confidently and compliantly.
• Set clear, realistic sign-up targets by practice and follow up regularly to track delivery against them.
• Identify and share what is working in high-performing practices, and replicate it across the network.

Activating Practices That Do Not Currently Sell Plans

• Identify practices with no active plan offer and understand the reasons — capability, confidence, patient mix, local competition or process.
• Develop tailored sales strategies to introduce plans in these practices, sequenced by opportunity size and readiness.
• Support launch on the ground: brief the team, agree the offer and pricing approach, set up the process and stay close through the first weeks of trading.
• Build a pipeline and prioritised rollout plan covering all non-selling practices.

Marketing, Promotion & In-Practice Visibility

• Work alongside Marketing and Operations to raise the visibility and promotion of plans within practices.
• Feed practice and patient insight back into Marketing to shape campaigns, offers and messaging.
• Ensure practices have the right in-practice materials — point of sale, waiting room and digital assets — and that these are actually used.
• Support acquisition and re-engagement activity, including lapsed patient outreach and referral activity, working with the CRM team.
• Make sure all plan promotion and sales conduct meets GDC and CAP Code requirements and internal compliance standards.

Performance, Tracking & Reporting

• Track plan sales performance by practice and by region, and report on progress against target.
• Use data and insight to prioritise where to spend time and which practices to focus on.
• Identify blockers to conversion — process, system, capability or commercial — and escalate or resolve them.
• Provide regular, clear performance updates to the Chief Growth Officer and wider leadership.

Qualifications

We welcome your application to our Interim Dental Plan Sales Manager vacancy if you have the following qualifications and skills:

Essential

• A sales or operational background, with a demonstrable track record of driving sales volume through others.
• Very comfortable with selling: dynamic, outgoing, resilient and confident initiating conversations with teams you do not manage directly.
• Able to develop sales strategy as well as execute it — you can build the plan and then go and deliver it.
• Strong influencing and relationship skills, with the ability to motivate frontline teams without direct line authority.
• Self-starting and comfortable working fully remotely, managing your own diary, priorities and pipeline.
• Commercially literate, with the ability to interpret performance data and act on it.
• Excellent communication and organisational skills.
• Willingness to travel to our practice sites.

Desirable

• Experience in the dental, healthcare or multi-site service sector.
• Experience selling or growing a subscription, membership or recurring-revenue product.
• Experience working across a multi-site network of branches, practices or franchises.
• Familiarity with reporting tools such as Power BI.
• Experience operating within a regulated environment.

Additional Information

This is an interim, fixed-term appointment for 6 months and is a fully remote role, reporting to the Chief Growth Officer.

In addition to a competitive basic salary, our benefits also include:

Wellbeing Support: 24/7 Employee Assistance Programme and GP service plus an in-house Mental Health First Aider programme

Additional Reward: bonus scheme based on business performance

Extra Leave: Birthday off and option to buy 3 more days

Family Support: Enhanced maternity/paternity leave

Financial Security: Life assurance and pension scheme

Application process

When you click apply, we’ll need your CV and contact details, along with the answer to four quick questions and your application will be complete! You’ll get a response as quickly as we can, whatever the outcome of your application.

Ready to join us? Click apply to take the next step in your career.

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Additional Information

We are an equal opportunity employer and value diversity, equity and inclusion in our workplace. We are committed to creating an environment of mutual respect and are dedicated to providing equal employment opportunities regardless of race, religion or belief, sex, sexual orientation, gender reassignment, pregnancy or maternity, marital or civil partner status, disability, age, or nationality.