Demand Generation Manager

OVERVIEW:
We're looking for a Demand Generation Manager who owns outcomes — not just campaigns. 

This role is the engine behind Quartile's inbound marketing performance. You'll own the full demand generation function end-to-end: B2B paid media, HubSpot, Salesforce reporting, and the overarching strategy that moves a prospect from first touch to inbound lead. You'll set the direction, make the calls, and report the results — without waiting to be told what to do next. 

This is not a campaign management role. It's for someone who has built and owned demand gen at a similar-sized company, is confident making decisions independently, and can walk into an exec review and own the numbers.

REQUIREMENTS:

• 4–6 years in B2B demand generation, growth marketing, or pipeline marketing — ideally in SaaS, AdTech, or e-commerce technology 

• Extensive, hands-on experience owning B2B paid media campaigns — Google Ads, LinkedIn, Meta — with proven ability to drive business-to-business acquisition (not B2C) 

• Deep HubSpot proficiency — list segmentation, email nurture campaign creation, and attribution tracking tied to Salesforce.

• Strong Salesforce proficiency — able to independently build and edit dashboards, track lead flow, and report out performance to marketing and executive leadership without relying on RevOps 

• Proven track record owning a full demand generation strategy — not just executing tasks handed down from a manager 

• Experience forecasting pipeline contribution and reporting on MQLs, SQLs, conversion rates, and ROI 

• Strong, confident communicator — able to present performance results independently to senior leadership 

PREFERRED QUALIFICATIONS:

• Background from a startup or smaller company where you were the primary owner of demand gen — not one of many on a large team 

• Familiarity with Google Analytics, Looker, or Tableau 

• Experience working in e-commerce, MarTech, or performance marketing environments 

• HubSpot and Google Ads certifications 

• Experience experimenting with AI-powered marketing tools 

WHAT YOU’LL DO:

Strategy & Ownership 

• Own the end-to-end demand generation strategy — set the roadmap, make the decisions, and drive it forward without relying on direction from above 

• Forecast inbound pipeline contribution: leads, opportunities, and closings against monthly targets 

• Report performance proactively to the Marketing Director and executive team — you bring the numbers to the room, not the other way around 

Paid Media 

• Own B2B paid media channels — Google Ads, LinkedIn, Meta — with full accountability for performance and budget 

• Design and optimize campaigns to target and convert businesses, not consumers — this is B2B acquisition 

HubSpot & Marketing Automation 

• Own the HubSpot instance: build segmented lists, create and execute email nurture campaigns, and manage attribution tracking end-to-end 

• Ensure marketing attribution is captured and fed to RevOps in a way that enables Sales to act on it 

Salesforce & Reporting 

• Build and maintain marketing dashboards in Salesforce independently — no reliance on RevOps to do this for you 

• Track and report lead flow, funnel health, and campaign performance on a regular cadence to marketing and leadership 

Cross-Functional Collaboration 

• Collaborate with RevOps — not rely on them — to refine lead scoring, routing, and attribution 

• Partner with Sales on lead handoff, SLAs, and targeting alignment 

• Work with Product Marketing on campaign messaging and GTM initiatives 

TO BE CLEAR ON WHAT THIS ISN'T:

This is not a role for someone who primarily manages campaigns and waits for direction. It's not a role for someone who has done this as part of a large team with multiple layers above them. We need someone who has owned this function at a company of similar size, is confident making independent decisions, and brings results to leadership — not the other way around.

*This is a PJ contract based in Brazil.