CREATIVE DIRECTOR

POSITION SUMMARY

This role leads the Jack Design Studio, overseeing internal creative talent and external partners to deliver distinctive, high-quality brand experiences across every customer touchpoint. As the steward of Jack in the Box’s visual identity and creative standards, this leader shapes and evolves the brand’s design language while translating creative vision into compelling, culturally relevant work across campaigns, digital channels, packaging, merchandising, and restaurant environments.

KEY DUTIES/RESPONSIBILITIES:

Creative Leadership & Brand Identity

Owns and stewards the visual identity of Jack in the Box across all consumer-facing touchpoints, ensuring the brand is distinctive, recognizable and consistently executed which includes typography, color, graphic language, photography, illustration, iconography, motion and other core design elements.

Establishes the creative vision and design principles for the Jack Design Studio and sets a high bar for creative excellence, craft and originality.

Develops and maintains brand identity guidelines, creative toolkits, templates and design systems that enable consistent execution across internal teams, agencies, franchisees and external partners.

Protects brand consistency without allowing the brand to become formulaic, ensuring creative continues to feel fresh, culturally current and surprising.

Jack Design Studio Leadership

Creates a highly collaborative internal creative culture built around strong ideas, exceptional craft, speed and constructive creative feedback.

Establishes effective creative workflows, intake processes, prioritization and review standards in partnership with Marketing Operations.

Balances high-volume production needs with higher-order brand and creative development, ensuring the Studio operates as a creative engine rather than simply a production service.

Restaurant Merchandising, Menu Boards & Point of Purchase

Leads creative development and production of restaurant merchandising and point-of-purchase materials, ensuring every in-restaurant execution delivers against the brand identity and commercial objectives.

Oversees design and production of menu boards, promotional menu panels, window clings, counter materials, signage and other restaurant merchandising.

Partners with Menu & Product Marketing, Operations and Marketing Operations to translate marketing programs, menu innovation and value initiatives into compelling restaurant communication.

Develops scalable creative systems capable of supporting national programs, market-level differences, tests and rapid promotional changes.

Digital & Customer Experience Design

Oversees brand design across digital touchpoints, including web, app, CRM, paid digital media, social content and other digital customer experiences.

Partners with Digital & Growth Marketing to ensure the brand identity translates effectively into performance-oriented and transactional environments.

Establishes flexible digital design systems that enable high-volume content creation, versioning, localization and rapid optimization.

Ensures performance creative remains unmistakably Jack while meeting the functional requirements of digital channels.

Integrated Campaign Creative & Agency Production

Partners closely with Brand Marketing and external creative agencies in the development and production of integrated campaigns.

Represents the internal creative point of view throughout campaign concepting, design, production and adaptation.

Collaborates with agency partners on photography, content production, video, digital, social, experiential and other campaign assets.

Helps determine which creative work should be developed internally versus externally based on capabilities, complexity, speed and business need.

Ensures agency-developed campaigns translate seamlessly into the broader Jack visual ecosystem across restaurant, digital, CRM, merchandising and owned channels.

Copy, Voice & Brand Expression

Oversees internal copywriting resources and partners with Brand Marketing and external agencies to ensure copy reflects Jack’s distinctive brand personality.

Helps translate brand positioning and creative strategy into recognizable verbal and visual expression.

Ensures headlines, merchandising copy, menu communication and tactical messaging are clear, compelling and consistent with the brand.

Partners with Public Relations, Social and Brand Marketing to maintain cohesion across visual and verbal brand expression.

Marketing Calendar & Speed-to-Market 

Partners with Brand Marketing and Marketing Operations to anticipate creative requirements across the annual marketing calendar.

Develops modular creative assets and toolkits that enable faster local and franchisee execution while protecting brand consistency.

Identifies process improvements that reduce unnecessary rounds, handoffs and production complexity.

Cross-Functional Leadership

Partners closely with Brand Marketing, Product Marketing, Digital & Growth, Public Relations, Social, Culinary/Product Development, Consumer Insights, Operations and Marketing Operations.

Serves as the organization’s internal authority on visual brand expression and design quality.

Translates strategic and commercial objectives into compelling creative solutions rather than treating creative execution as an isolated downstream activity.

Budget & Production Management

Partners with Marketing leadership and Marketing Operations to manage Studio resources and external production investments effectively.

Oversees vendor selection and management for printing, photography, design, production and specialized creative capabilities.

Maintains appropriate quality-control standards across high-volume print and digital production.

Performs other related duties, tasks and responsibilities as required, assigned and directed.

QUALIFICATIONS:

Education - Bachelor’s degree in Graphic Design, Advertising, Communications, Marketing, Fine Arts or a related field preferred.

Experience - Significant creative leadership experience within a consumer brand, restaurant, retail, entertainment, agency or similarly fast-paced marketing environment. Experience developing or evolving visual identity systems for a recognizable consumer brand. Restaurant, retail or other multi-location consumer experience required, particularly experience with menu boards, merchandising, signage and point-of-purchase communication.

Leadership Competencies

Fosters a culture of continuous improvement, innovation, and learning. 

Demonstrated ability to lead through ambiguity and drive organizational alignment. 

Champions cross-functional collaboration and teamwork.

Develops talent and creates an environment of inclusion, engagement, and growth.

Builds trust through transparency, consistency, and strong decision-making and high standards of integrity and accountability.

Strong collaborator who can influence senior stakeholders while maintaining a clear creative point of view.

Skills/Knowledge/Abilities

Demonstrated experience leading multidisciplinary creative teams across brand design, graphic design, copy and production.

Strong portfolio demonstrating outstanding brand identity, integrated campaign, digital and physical or retail design work.

Exceptional creative judgment and a highly developed eye for design, typography, photography, visual storytelling and craft.

Ability to build brands as systems, creating clear design principles that can flex across hundreds of executions without losing distinctiveness.

Strong understanding of contemporary culture, design, entertainment, social and consumer trends.

Ability to move comfortably between big creative ideas and highly tactical execution.

Strong creative-directing skills and ability to give clear, inspiring and actionable feedback.

Strong understanding of print production, digital design, content production and asset development.

Comfortable operating in a fast-paced environment with multiple overlapping marketing programs and deadlines.

Comfortable challenging convention and advocating for bold ideas while remaining open to feedback and iteration.

Excellent communication, presentation and storytelling skills.

Proficient knowledge of personal computers and Microsoft Office 365 (i.e., Word, Excel).  

Demonstrates integrity and ethical behavior.

Physical Requirements – Ability to communicate clearly in person and on the telephone. Ability to operate a computer keyboard. Ability to travel approximately 20-25% of time as business needs require. 

REASONABLE ACCOMMODATION:

Jack in the Box Inc. will make reasonable accommodations to allow a qualified individual with a disability to enjoy equal employment opportunities and to perform the essential functions of the job. This position description should be applied accordingly. This description of duties is not intended to be all-inclusive or to limit management’s discretion to assign other duties or responsibilities as necessary. 

Jack in the Box Inc. offers a competitive salary and Total Rewards package that includes: medical, dental, vision, Health Spending Account (HSA), Flexible Spending Account (FSA), Life and Disability Plans, 401(k) plan with company match, Legal Plan, Pet Insurance, Tuition Reimbursement, and Employee Assistance Program.

Our culture is fun and innovative – ‘Work Happy’ with us!

The range for this position is $180,000 - $280,000 and is based on an employee located at our corporate headquarters. If the candidate is hired in a different city to work remote, we may apply a geographic pay differential based on the cost of labor in the market in which the employee resides.