Business Development Representative II

Dayforce is a global human capital management (HCM) company headquartered in Toronto, Ontario, and Minneapolis, Minnesota, with operations across North America, Europe, Middle East, Africa (EMEA), and the Asia Pacific Japan (APJ) region. 

Our award-winning Cloud HCM platform offers a unified solution database and continuous calculation engine, driving efficiency, productivity and compliance for the global workforce.

Our brand promise - Makes Work Life Better™ - Reflects our commitment to employees, customers, partners and communities globally. 

About the opportunity

The Business Development Representative II (BDR II), Customer Base, plays a critical role in driving growth within Dayforce’s existing customer accounts. This mid-level position is suited to someone with 2–3 years of relevant experience who can build relationships, understand business needs, and identify opportunities for customers to gain additional value from Dayforce’s products and services.

Working closely with Customer Base Sales Representatives and internal account partners, the BDR II develops targeted outreach strategies based on each customer’s current solutions, business priorities, and opportunities for expansion. Through telephone, email, social media, webinars, and events, the BDR II engages decision-makers and influencers to generate qualified sales opportunities and schedule meetings with the Dayforce Sales team.

Success requires thoughtful account research, strong communication skills, disciplined follow-up, and a customer-first approach. Documenting activity and account intelligence in Salesforce and using sales and marketing automation tools are integral to the role. Some travel may be required for corporate meetings, sales team meetings, and customer events.

** This posting represents an ongoing opportunity within our organization. While there may not be an active vacancy at this time, we encourage interested candidates to apply. Applications will be reviewed periodically and retained for future openings.

What you’ll get to do

• Build relationships with existing Dayforce customers through a targeted, multi-touch approach that connects outreach to their business priorities.
• Partner with 2–3 Customer Base Sales Representatives to develop territory and account plans, prioritize accounts, and identify qualified expansion opportunities.
• Research customers’ current Dayforce products and services, organizational structure, industry challenges, and business initiatives to identify unmet needs.
• Engage HR, Payroll, Finance, Operations, IT, Benefits, and Recruiting leaders to understand their goals and introduce relevant Dayforce solutions.
• Identify and build relationships with additional decision-makers and influencers within customer accounts.
• Communicate how additional Dayforce products and services can complement a customer’s existing solutions and support their desired business outcomes.
• Use phone, email, and social outreach strategically, tailoring messaging to the customer’s relationship with Dayforce, current solutions, and potential needs.
• Coordinate outreach with Sales Representatives and relevant account partners to ensure a consistent customer experience.
• Follow up on customer engagement with campaigns, product announcements, webinars, and events to uncover interest and schedule qualified conversations.
• Qualify opportunities by gathering information about business needs, current processes, stakeholders, timing, and purchasing considerations.
• Maintain a long-term nurture strategy for customers whose needs or timing do not yet support an immediate sales conversation.
• Manage calendars, campaigns, and follow-up activities while maintaining strong communication with Sales Representatives.
• Follow standard operating procedures to coordinate first-call appointments, document qualification details, and communicate next steps to the sales team.
• Maintain accurate Salesforce records, including customer contacts, current solutions, account intelligence, outreach activity, and identified opportunities.
• Analyze territory coverage and account information to identify gaps in stakeholder relationships, product information, and engagement; develop plans to address those gaps.
• Use CRM, social media, and sales and marketing automation tools to execute campaigns and track results.
• Assess outreach effectiveness and adjust account targeting, messaging, and engagement strategies to improve results.
• Develop and maintain knowledge of Dayforce’s products, services, and value proposition through ongoing training and collaboration.

Skills and Experience we value

• Bachelor’s degree in Business preferred, or equivalent work experience.
• Strong prospecting, relationship-building, and business needs analysis skills.
• Ability to identify expansion opportunities within existing customer accounts.
• Ability to develop and execute a territory plan in partnership with sales and internal account teams.
• Excellent communication, presentation, and interpersonal skills, including active listening and thoughtful questioning.
• Sound judgment in tailoring outreach to existing customer relationships and business priorities.
• Proven organizational skills, strong self-discipline, and attention to detail.
• Excellent time management skills and the ability to manage multiple accounts, campaigns, and priorities.
• A driven, collaborative approach with a commitment to customer and team success.
• Adaptability and the ability to manage through change.
• Proficiency with standard office applications and experience using Salesforce Lightning.
• Ability to work effectively in a virtual, work-from-home environment.

What would make you really stand out

• 2+ years of prospecting or business development experience in a business-to-business environment.
• Experience supporting customer base sales, account expansion, cross-selling, or account management.
• Experience identifying opportunities based on customers’ existing products, evolving needs, and business goals.
• Payroll, HRIS, or Human Capital Management sales experience.
• Experience engaging senior HR leaders, executive stakeholders, and cross-functional buying groups.
• Previous success generating qualified meetings through phone outreach and coordinated campaigns.
• Experience collaborating with sales and customer-facing teams to support account growth and a positive customer experience.

What’s in it for you

Dayforce is fueled by the diversity of our talented employees. We are an equal opportunity employer and consider and embrace ALL individuals and what makes them unique. We believe our employees should be happy and healthy, with peace of mind and a sense of fulfillment.

We encourage individuals to apply based on their passions.

Dayforce employees and their families are eligible to participate in the following benefits programs: medical, dental, vison, and life insurance. Dayforce employees are also eligible to participate in a 401k plan (plus match). Employees also receive unlimited Time Away From Work (in lieu of accrued vacation time), 10 paid US holidays, up to 80 hours  of paid sick time and 17 weeks of paid parental leave, subject to the terms of the applicable policy or program.

With a commitment to community impact, including volunteer days and our charity, Dayforce Cares we provide opportunities for you to thrive both in your career and personal life. Our focus is not just on your job but on supporting you to be the best version of yourself. 

Please note that the salary range mentioned in this job description should serve simply as a guide. The final compensation offered may vary based on a variety of factors, including bonuses and/or incentives, or a candidate’s experience, skills, budget and location. Our company is committed to providing a fair, equitable, and competitive package that reflects the value an individual brings to the organization. 

Fraudulent Recruiting

Beware of fraudulent recruiting. Legitimate Dayforce contacts will use an @dayforce.com email address. We do not request money, checks, equipment orders, or sensitive personal data during the recruitment process. If you have been asked for any of the above, or believe you have been contacted by someone posing as a Dayforce employee, please refer to our fraudulent recruiting statement found here: https://www.dayforce.com/be-aware-of-recruiting-fraud

Dayforce actively monitors all job applications to ensure authenticity. Submissions determined to be fraudulent or misleading will be declined from the recruitment process

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