Business Development Representative (BDR)
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AI Summary
The primary responsibilities involve identifying and engaging affordable housing developers through high-quality outbound campaigns across email, phone, and social channels to book qualified product demos for the sales team. Additionally, the role requires meticulous tracking of all prospect activity in the CRM and collaborating with marketing on outreach strategies.
About Parcell
Parcell is a modern site-selection and scoring platform built for affordable housing developers leveraging the Low-Income Housing Tax Credit (LIHTC) program. LIHTC is responsible for roughly 85% of all affordable housing development in the U.S., and every state administers the program through its own Qualified Allocation Plan (QAP)—a complex set of scoring rules that developers must navigate.
Our platform uses AI to turn this complexity into clarity. We help developers pinpoint the best sites, optimize scoring, and make higher-confidence decisions in minutes instead of weeks. Industry leaders often describe Parcell as “the ChatGPT for LIHTC site selection.” We work with many of the most reputable affordable housing developers in the country including the likes of Pivotal Housing, Columbia Residential and Dominium (all in the top 50 affordable developers nationwide).
We are headquartered in Atlanta, GA, with a remote team composed of highly driven technologists, former executives, and entrepreneurs. The founders are Sang Venkatraman and Carlos Lawton.
About the Role
Parcell is growing quickly, and we’re looking for a Business Development Representative (BDR) to help expand our relationships with affordable housing developers across Texas and nationwide. You’ll be on the front lines of our growth: identifying ideal prospects, running high-quality outbound, sparking interest with the right message, and booking qualified demos for our sales team.
This role is ideal for someone who loves the craft of outbound—strong research, sharp messaging, and disciplined follow-up—while caring about the real-world impact of affordable housing. You’ll have high ownership, clear goals, and direct visibility into results.
What You Will Do
Outbound Prospecting (50%)
- Identify and engage affordable housing developers, acquisition teams, and decision-makers who would benefit from Parcell.
- Run outbound campaigns across email, phone, and social channels (LinkedIn, etc.).
- Personalize outreach based on prospect priorities, geographies, and LIHTC development strategy.
- Consistently test messaging, sequencing, and targeting to improve conversion rates.
Qualification & Demo Scheduling (25%)
- Qualify inbound and outbound responses to determine fit, urgency, and next steps.
- Book meetings and product demos for the sales team with clear context and notes.
- Maintain a high bar for “qualified” meetings while keeping pipeline velocity strong.
Pipeline & CRM Management (15%)
- Track all prospect activity in the CRM with accurate notes, stages, and follow-ups.
- Keep reporting clean and reliable so the team has real-time visibility into pipeline health.
- Build and maintain targeted account lists and contact maps (multi-threading within accounts).
Marketing Collaboration (10%)
- Partner with marketing to leverage campaigns, webinars, content, and list-building for outreach.
- Share learnings from calls and objections to improve positioning, collateral, and target profiles.
- Collaborate with founders and sales leadership on process improvements and experimentation.
Who You Are (Qualifications)
- 1+ years of experience in outbound sales, lead generation, or a quota-driven role (BDR/SDR preferred).
- Strong written and verbal communication skills; you can be concise, confident, and human.
- Comfortable being on the phone and running consistent outbound activity.
- Highly organized: you follow up relentlessly, manage your time well, and keep your CRM clean.
- Experience with sales/prospecting in the real estate space preferably related to development.
Bonus Points
- Familiarity with sales tooling (Salesforce/HubSpot, Outreach/Salesloft/Apollo, ZoomInfo, etc.).
- Interest in real estate, housing policy, or affordable housing development (LIHTC is a plus, but not required).
- Familiarity with marketing automation tools and working closely with marketing teams.
Why You’ll Love Working at Parcell
- High ownership and direct impact on company growth.
- Mission-driven product that influences where affordable housing gets built.
- Fast-moving startup environment with opportunities to leverage AI wherever it makes sense.
- Remote and results-oriented work environment.
- Growth potential to Account Executive (AE) based on performance
Perks & Benefits
- Market-rate compensation aligned with experience and role expectations
- Comprehensive health coverage (medical, dental, and vision)
- Equity ownership in Parcell, so you share in the company’s long-term success
- Commission potential of $25,000 - $36,000 for the first year
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