Business Development Representative

Position Summary

Dealer‑FX is redefining how dealership service lanes operate, now powered by the scale, data, and industry leadership of Snap‑on Incorporated.

At Dealer‑FX, we are fueled by innovation and a strong “ONE Team” mentality. We’ve built a people‑first culture that values performance, collaboration, and a healthy work/life balance. Every day is different, and that’s exactly how we like it.

As part of Snap‑on, the most trusted name in automotive service, Dealer‑FX combines modern SaaS innovation with decades of repair, parts, and diagnostic expertise. Together, we’re transforming how dealerships and customers engage throughout the service experience.

We’re growing fast and looking to add highly motivated, driven individuals to our Business Development team.

Our products are awesome and disrupting the automotive tech space, changing the way dealerships interact with their customers. And, we’re just getting started. Isn’t it time you started selling something you can believe in, that truly adds value and is well supported?

The Business Development Representative is a "hunter" role, where you will be prospecting into service departments across North America, seeking to understand our customer's pains and challenges before expertly positioning our solutions that will ultimately lead to qualified meetings with our Account Executives. As the "Tip of the Spear", your ability to effectively engage and convert within your assigned territory will have a major impact on the success of the organization.

 We’re looking for a motivated and ambitious Business Development Representative who is eager to use this role as a stepping stone toward becoming an Account Executive in the future. The ideal candidate is proactive, goal-oriented, and passionate about building relationships and driving growth.

Responsibilities

• Strategically prospect via phone and email within your assigned territory to drive pipeline growth using state of the art tools
• Develop best-in-class outbound prospecting and discovery techniques that will lead to confirmed client meetings and demonstrations
• Collaborate with Account Executives on how best to penetrate the market
• Provide a first-class experience with every interaction
• Keep meticulous records (CRM) of all prospect interactions
• Be part of an impact team where your contributions make a difference

Qualifications

• A positive attitude and 1+ years of experience in sales, preferably in SaaS
• Consistent track record of meeting objectives
• Exceptional verbal and written communication skills
• Competitive, resilient, and highly motivated
• Self-starter with a desire to grow into a sales career
• Willingness to travel as needed for events, client meetings, or training sessions
• Interest in the automotive sector preferred, but not required
• Bachelor’s degree preferred, but not required

What's in it For You?

• Vast opportunities for growth
• Competitive compensation package
• Comprehensive Training and Development support
• Group health and dental benefits, 401K
• Employee Assistance Program
• Flexible work schedule for work-life balance
• 3 weeks paid vacation

Compensation: $50,000/year base salary plus uncapped commission; On-target earnings: $75, 000 - $80,000 CAD/year (Including Base)

Actual compensation may vary based on experience, location, and other factors

No unsolicited agency referrals

Dealer-FX is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity, national origin, disability or any other characteristic protected by law. Accommodation is available upon request for applicants with disabilities. 

At Dealer-FX, we may use artificial intelligence (AI) tools to support certain parts of our hiring process. These tools are designed to assist our recruitment and hiring teams, but they never replace decisions made by real people. We take a human-first approach to hiring, ensuring that your experience, personality, and potential are evaluated by people, not algorithms.  All final hiring decisions are made by humans. If you would like more information about how your data is processed, please contact us.

#LI-Remote