Business Development Manager – Industrial Computing & Edge AI

Asus Edge Computer Business Unit delivers a focused portfolio of Edge AI compute solutions across five key categories: Intelligent Edge Computers, Edge Server, AI Accelerators, Industrial Motherboards, Single Board Computers, and the Tinker Board series.

These platforms form the foundation for deploying high-performance, low-latency AI inference and training directly at the edge - empowering industries such as healthcare, retail, and advanced automation to process data in real time without cloud dependency.

We are seeking a Business Development Manager (BDM). This position requires engaging with potential clients to showcase ASUS’s cutting-edge PC/IoT products, understanding client needs, and delivering OTS, Customized/ODM solutions that align with their business objectives, especially in Manufacture, Surveillance and Medical market and accelerate revenue growth.

Essential Duties and Responsibilities

• Conduct targeted cold calling, email outreach, and proactive prospecting to identify and qualify potential leads for ASUS Intelligent Edge Computers in healthcare, retail, and industrial automation sectors.
• Support the execution of go-to-market activities, including outreach to system integrators, ISVs, and OT SIs to help expand channel partner engagement and accelerate Edge AI adoption.
• Build and maintain relationships with Enterprises, Machine Builders, Manufacturers, and OT SIs through regular follow-ups, meetings, and ongoing communication to position ASUS Edge AI solutions effectively.
• Prepare and deliver technical presentations, product demonstrations, and proof-of-concept sessions (e.g., showcasing NVIDIA Jetson or NPU-accelerated performance and rugged fanless designs) for clients, webinars, and industry events.
• Gather market feedback and customer requirements to assist the Product Management and R&D teams in refining Edge AI product roadmaps and solution offerings.
• Track and maintain a healthy sales pipeline, update CRM records, help achieve team targets, and provide regular reports on lead generation and deal progress to help achieve team sales targets.
• Assist in organizing participation at trade shows, conferences, and customer visits, including demo setup and on-site support.
• Research target accounts, industry trends, and competitive landscape to identify new business opportunities.
• Collaborate with internal teams (marketing, technical support, sales) to ensure smooth lead handoff and customer onboarding.
• Monitor and report on key performance metrics such as number of calls, qualified leads, meetings booked, and conversion rates.

Knowledge and Skills

• Ability to work confidently in a rapidly changing, fast-paced, results-oriented corporate environment where flexibility is required.
• Excellent written and verbal communication skills in English, including the ability to call, connect, and interact with potential customers.
• Persuasive, goal-oriented approach with an ability to build customer relationships, communicate technical value, and influence purchasing decisions.
• Demonstrated and proven sales results

Required Qualifications:

Years of Education  

• Bachelor’s degree in technical or business degree 

Work Experience

• 3-5 years of experience in Computer hardware/or IPC related business development or account management 
• Proven experience driving Edge AI computer channel and client development, including setting demand creation goals, coaching partners on ASUS’s edge-optimized hardware (Intelligent Edge Computers, AI Accelerators, Industrial Motherboards, SBCs), and evaluating performance against revenue and pipeline metrics.
• Demonstrated success generating new business, developing channel partnerships, and managing opportunities from prospecting through commercial close.
• Experience managing a sales pipeline, preparing forecasts, and achieving assigned revenue targets.

Working Conditions:

• Requires sitting, operating a computer keyboard, telephone and other office equipment for extended periods of time 
• 35%-50% Traveling is required (domestic and international)  

$120K~$175K total package annually is the estimated pay range for this role working in California remote home office. The final amount will be determined based on the qualifications & experience of the candidate related to the role. Our employee comprehensive benefits include bonuses, medical, dental, vision, life insurance, AD&D insurance, Paid Time Off, EAP, & 401(k).

ASUS is an equal employment opportunity employer. The Company makes employment decisions without regard to race, color, religion, sex, gender, pregnancy/ breastfeeding, medical conditions related to pregnancy or childbirth, sexual orientation, age, national origin or ancestry, physical or mental disability, medical condition, genetic information, military and veteran status, marital status, as well as any other characteristic protected by law, regulation or local ordinance, and strives to comply with all applicable laws on the subject. These employment decisions extend to hiring, placement, promotion, transfer, demotion, layoff, termination, recruitment, pay and other forms of compensation, training and other terms and conditions of employment.