Lead analytics, reporting, and data governance for the Truly Free Marketplace to drive business decisions. Build and maintain dashboards and data models while establishing standards for data reliability and operational accountability.
Build and manage the end-to-end strategy for the creator ecosystem, including recruitment, negotiation, and retention of top-tier affiliates and influencers. Drive revenue growth by scaling whitelisted creator content in collaboration with paid media teams.
Recruit, onboard, and manage a network of creator affiliates across TikTok, Instagram, and YouTube to drive measurable revenue. Develop incentive structures and analyze performance data to optimize creator growth and brand alignment.
The Director of Lifecycle Marketing will own and execute email and SMS strategies to drive 30-40% of total company revenue. They are responsible for building a scalable lifecycle operating system that optimizes customer journeys, subscription performance, and retention.
