Truly Free

Build and manage the end-to-end strategy for the creator ecosystem, including recruitment, negotiation, and retention of top-tier affiliates and influencers. Drive revenue growth by scaling whitelisted creator content in collaboration with paid media teams.

Recruit, onboard, and manage a network of creator affiliates across TikTok, Instagram, and YouTube to drive measurable revenue. Develop incentive structures and analyze performance data to optimize creator growth and brand alignment.

Own the full subscriber lifecycle from acquisition to long-term value. Set strategies, run experiments, and analyze data to reduce churn and increase revenue.

The Director of Lifecycle Marketing will own and execute email and SMS strategies to drive 30-40% of total company revenue. They are responsible for building a scalable lifecycle operating system that optimizes customer journeys, subscription performance, and retention.

The copywriter will create and optimize high-converting content across paid media, email, SMS, and landing pages to drive customer acquisition and revenue. Additionally, the role involves managing testing roadmaps and providing temporary support for blog and SEO content.

This role is responsible for owning and evolving the end-to-end digital experience across the company website and subscription ecosystem, leading conversion strategy across acquisition, onboarding, and retention. Key duties include architecting high-converting user journeys, leading the website rebrand and UX overhaul, and building a scalable design system.