You will manage the technical infrastructure of customer lifecycle messaging, including automation flows, integrations, and data feeds across 20+ shops. Additionally, you will act as a technical partner to the marketing team, ensuring deliverability and troubleshooting system issues.
You will own the end-to-end lifecycle marketing strategy across 20+ shops, setting the retention roadmap and defining segmentation and measurement standards. Additionally, you will mentor the CRM team and collaborate cross-functionally to drive retention and revenue growth.
You will manage hands-on newsletter production while integrating AI to scale content generation, improve segmentation, and automate CRM workflows. You are responsible for setting the standard for responsible AI usage across the team's lifecycle messaging.
