The Channel Company

Develop and evolve portfolio messaging and value propositions aligned with key buyer personas. Design and execute integrated multi-channel campaigns while measuring their impact on pipeline and business growth.

Lead audience development and delegate acquisition for VIP events in Germany, focusing on the IT channel and senior technology leaders. Manage relationships with the German advisory board and collaborate with internal editorial, sales, and marketing teams to ensure event success.

The role acts as a link between global IT vendors and partners to drive marketing strategies and project success. Key duties include managing campaign execution, MDF requests, and providing data-driven reporting and analytics.