You will design and implement the target architecture for a new data warehouse on BigQuery, managing the entire pipeline from raw data to data marts. Additionally, you will establish data quality standards, develop dbt models, and build a semantic layer to support both business intelligence and AI applications.
You will develop and manage cross-media marketing campaigns for health-related projects, from initial concept to performance measurement. Additionally, you will collaborate with internal teams to define communication strategies and optimize marketing goals based on key performance indicators.
You will strategically develop and manage B2C marketing activities across a diverse product portfolio using CRM and marketing automation tools. Additionally, you will analyze sales processes, define KPIs, and collaborate with cross-functional teams to optimize the customer experience.
