Lead public relations and earned media for the German market, building journalist relationships and securing coverage, interviews, and thought leadership in consumer, finance, fintech, and lottery media. Create press materials, prepare executives for interviews, support CEO visibility and LinkedIn content, coordinate agencies and freelancers, and manage issues and crisis communications in compliance with lottery advertising regulations.
You will be responsible for the end-to-end management of influencer and creator marketing campaigns to drive measurable growth. This includes sourcing partners, negotiating contracts, briefing content creators, and analyzing performance metrics to scale successful formats.
You will be responsible for the organic growth of the app across app stores, search engines, and AI assistants. This includes managing keyword strategies, conversion rate optimization, and technical SEO to drive installs and registrations.
You will transform performance data into a roadmap for creative testing to optimize user acquisition and lower customer acquisition costs. You will act as a bridge between media buying and creative teams, briefing producers on concepts and hooks while analyzing ad performance.
You will lead the brand narrative, corporate identity, and partnership strategies for NextLotto across all channels. Additionally, you will manage PR efforts, support executive visibility, and lead a growing team of marketing professionals.
Drive the strategic development and scaling of organic social media presence across Instagram, TikTok, and LinkedIn to increase app installations and user growth. Manage the end-to-end content plan, coordinate with creative teams, and lead influencer and UGC collaborations.
As a Senior Manager, you will be responsible for building and optimizing the programmatic setup for our apps, contributing significantly to their growth and scaling. Your focus will be on developing programmatic marketing strategies from awareness to retention.
