You will transform performance data into a roadmap for creative testing to optimize user acquisition and lower customer acquisition costs. You will act as a bridge between media buying and creative teams, briefing producers on concepts and hooks while analyzing ad performance.
You will lead the brand strategy, corporate identity, and public relations for NextLotto while managing key partnerships and sponsorships. Additionally, you will oversee a growing team and ensure consistent brand messaging across all channels.
You will lead the brand narrative, corporate identity, and partnership strategies for NextLotto across all channels. Additionally, you will manage PR efforts, support executive visibility, and lead a growing team of marketing professionals.
The role is responsible for the end-to-end post-acquisition player journey to transform app installs into loyal users. This involves designing and managing multi-channel campaigns via CleverTap to increase retention and lifetime value while minimizing churn.
Scale the user acquisition engine across paid channels including Meta, TikTok, Google Ads, and ASA to lower CAC and increase growth. Manage daily campaigns, lead creative testing iterations, and establish a robust attribution and reporting infrastructure.
Scale the user acquisition engine across paid channels including Meta, TikTok, and Google Ads while optimizing CAC and ROAS. Manage daily campaigns, lead creative testing iterations, and establish a robust attribution and reporting infrastructure.
Drive the strategic development and scaling of organic social media presence across Instagram, TikTok, and LinkedIn to increase app installations and user growth. Manage the end-to-end content plan, coordinate with creative teams, and lead influencer and UGC collaborations.
As a Senior Manager, you will be responsible for building and optimizing the programmatic setup for our apps, contributing significantly to their growth and scaling. Your focus will be on developing programmatic marketing strategies from awareness to retention.
