The Senior Regional Marketing Manager drives new patient acquisition and retention outcomes by developing data-driven growth strategies for their assigned region. They serve as the primary marketing liaison to clinical leadership and market presidents while managing regional budgets and campaign performance.
Manage and maintain the marketing database infrastructure to drive effective campaigns through precise audience segmentation and data quality improvements. Collaborate with cross-functional teams to ensure data integrity and compliance with privacy laws like GDPR.
Lead the operational rollout of an enterprise AI transformation initiative focusing on media and marketing operations. Coordinate workstreams, maintain governance, and drive accountability to ensure successful program execution.
