Regional Field Marketing - LATAM

Department: Demand Generation

Employment Type: Contract / Temp

Location: AMER - Flexible Locations

Description

• Own the planning and execution of regional field marketing activity, including third-party sponsorships, conferences, executive events, roundtables and customer experiences.
• Deliver events end-to-end, including venue sourcing, vendor management, logistics, branding, invitations, attendee management, on-site execution and post-event follow-up.
• Execute programs using established event playbooks and booth toolkits, adapting activities for individual markets while maintaining brand and execution standards.
• Partner with Sales and Growth teams to activate priority strategic accounts through ABM programs such as executive dinners, roundtables and targeted on-site experiences.
• Support country launches end-to-end alongside the Country GM and Growth Marketer, coordinating launch events, local activations, partners, venues and supporting marketing activity.
• Manage local agencies, venues, suppliers and event partners, ensuring high-quality delivery within defined country marketing budgets.
• Track program performance, pipeline contribution, engagement and event ROI, consolidating key learnings to improve future activity.
• Build strong knowledge of LATAM market and identify locally relevant opportunities to strengthen brand presence and customer engagement.
• Travel across the region as required to support events, launches and strategic account activations.

• Fluent in Spanish and English
• Based in Bogota, Colombia
• Approximately 5 to 7 years of B2B field marketing, events or integrated marketing experience.
• Strong hands-on experience planning and delivering physical events from concept through execution.
• Experience supporting ABM, demand generation or strategic account marketing programs.
• Proven ability to partner closely with Sales, Growth and commercial stakeholders.
• Strong regional knowledge and understanding of LATAM market
• Experience managing agencies, venues, vendors and event budgets.
• Comfortable operating independently in a fast-moving, high-growth environment, with strong project management and organisational skills.

• Experience within B2B SaaS, enterprise technology or a high-growth technology company.
• Previous experience in a scale-up environment or supporting country and market launches.
• Existing relationships within the regional technology, events, or B2B marketing ecosystem.
• Experience working across multiple LATAM markets rather than a single country.

Key Responsibilities

• Own the planning and execution of regional field marketing activity, including third-party sponsorships, conferences, executive events, roundtables and customer experiences.
• Deliver events end-to-end, including venue sourcing, vendor management, logistics, branding, invitations, attendee management, on-site execution and post-event follow-up.
• Execute programs using established event playbooks and booth toolkits, adapting activities for individual markets while maintaining brand and execution standards.
• Partner with Sales and Growth teams to activate priority strategic accounts through ABM programs such as executive dinners, roundtables and targeted on-site experiences.
• Support country launches end-to-end alongside the Country GM and Growth Marketer, coordinating launch events, local activations, partners, venues and supporting marketing activity.
• Manage local agencies, venues, suppliers and event partners, ensuring high-quality delivery within defined country marketing budgets.
• Track program performance, pipeline contribution, engagement and event ROI, consolidating key learnings to improve future activity.
• Build strong knowledge of LATAM market and identify locally relevant opportunities to strengthen brand presence and customer engagement.
• Travel across the region as required to support events, launches and strategic account activations.