Partner Marketing Programme Manager

Department: Demand Generation

Employment Type: Contract / Temp

Location: UK

Description

Key Responsibilities

• Manage the end-to-end process for partner marketing funds across EMEA.
• Review partner marketing proposals, ensuring alignment with campaign requirements, brand standards and agreed objectives.
• Advise partners on effective marketing approaches and support them in developing high-quality activity plans.
• Track campaign delivery, budget use and performance metrics, identifying opportunities to improve return on investment.
• Maintain clear reporting and governance across the programme.

• Coordinate a regional partner marketing campaign programme for the education sector.
• Work with internal stakeholders to source, localise and launch one to two relevant EMEA campaigns per quarter.
• Collaborate with external agency partners to deliver campaigns that support adoption and active usage goals.
• Monitor campaign and platform engagement, reporting on performance and recommendations.
• Create enablement materials and coordinate internal communications to help channel and sales teams amplify campaigns with partners.

• Provide operational, logistics and execution support for high-profile partner conferences, trade shows and industry events.
• Coordinate key event activities, stakeholder communications, materials and partner presence.
• Support post-event follow-up, reporting and process improvements.

• Manage day-to-day delivery of a Higher Education event portfolio.
• Lead attendee communications, including invitations, RSVP templates and registration journeys.
• Maintain accurate registration tracking and provide regular internal updates.
• Support the wider team with ad-hoc programme coordination where needed.

Skills, Knowledge & Expertise

• Experience in partner marketing, channel marketing, programme management or campaign operations.
• Exposure to managing marketing investment, co-marketing budgets, MDF or similar partner funding programmes.
• Strong project management skills, with the ability to manage multiple workstreams and deadlines independently.
• Experience coordinating regional or multi-market marketing campaigns, including localisation and performance reporting.
• Confidence working with agencies, external partners and senior internal stakeholders.
• Experience supporting events, conferences or executive engagement programmes.
• Excellent written and verbal communication skills.
• Strong attention to detail, sound judgement and a proactive, solutions-focused approach.
• Interest or experience in education, technology or B2B marketing would be beneficial.
• Must be UK-based and have the right to work in the UK.