Adastra Corporation

The role involves managing the day-to-day execution and continuous improvement of a web-based data application. Key duties include translating business needs into technical requirements, managing the product backlog, and coordinating with stakeholders to ensure high-quality delivery.

The specialist will design and execute digital marketing campaigns across North America, focusing on HubSpot automation and email nurture sequences. They are also responsible for managing digital ad spend and analyzing KPIs to drive pipeline growth.