VP, Field Marketing, North America

Job Purpose

As strategic Marketing Leader for Transform North America, you will be the region's most senior marketing leader and the strategic partner to the NASA CEO and sales owning in-region pipeline activation, driving executive engagement, and ensuring centrally developed campaigns land with maximum commercial impact across North American accounts.

This is not a traditional field marketing role. You will operate as a commercial peer to sales leadership, think commercially about enterprise pipeline, and bring genuine credibility to executive buyer environments. You will build and lead the in-region marketing team and own a jointly-agreed growth and pipeline target alongside the NASA sales leadership

About RWS

 RWS is a global AI solutions company empowering the world’s most trusted enterprise AI. 

Our proprietary Cultural Intelligence Layer, powered by 250,000 data specialists, cultural and language experts and deep domain professionals, backed by 45+ patents, makes enterprise AI culturally fluent, contextually accurate and secure, ensuring every interaction reflects a brand’s tone, context and customer values.

Through our Generate, Transform and Protect segments, we deliver intelligent content, enterprise knowledge, large-scale localization and IP protection for global growth. Trusted by 80+ of the world’s top 100 brands, RWS provides the confidence, governance and expertise organizations need to deploy AI safely, responsibly and at scale.

Headquartered in the UK, RWS is listed on AIM (RWS.L). 

More information: rws.com. 

About Transform

At RWS, we enable the world’s largest enterprises to communicate with global audiences through cutting-edge language technology, AI-driven solutions, and expert services. Our RWS Transform division empowers organizations to accelerate digital transformation, scale global content, and unlock growth in every market. 

Job Overview

What you will do

Sales & CEO Partnership

• Act as the primary marketing business partner to the NASA CEO and senior sales leadership, embedded in the commercial rhythm of the business
• Participate in sales leadership meetings, QBRs, and pipeline reviews - bringing a marketing lens to commercial conversations
• Build trusted relationships across the NASA sales organisation, ensuring marketing is seen as a commercial contributor, not a support function

Pipeline Activation & Field Execution

• Own the activation of centrally developed Transform campaigns across North America - translating global strategy into in-region execution with measurable pipeline impact
• Originate in-region campaign briefs that align with in-region pipeline needs - enabling the region to act on live opportunities without waiting on the central roadmap
• Manage the NASA field marketing budget allocating investment across executive events, sales activation programs and named account field activity
• Drive pipeline reporting for field-activated activity, maintaining a clear split between centrally-sourced digital pipeline and in-region field contribution
• Partner with the central demand generation team to ensure field and digital programs are coordinated and not duplicated
• Launch a competitive take-share campaigns, targeting accounts held by incumbent competitors

Executive & Account-Based Engagement

• Design and deliver executive engagement programs - roundtables, hosted events, and C-suite forums - that create and accelerate pipeline in named enterprise accounts
• Lead the named account program across the region's top 25 growth accounts - extending named account activation beyond Platinum into the non-Platinum accounts where the pipeline gap sits - aligning it with field programs and sales plays. From Q1, align account coverage with the new NASA sales structure.
• Represent RWS Transform at key North American industry events, trade shows and customer forums
• Coordinate field and executive engagement with Generate and Protect where accounts and events converge, bringing in divisional co-sponsors on shared buyers. The pipeline target and success metrics remain 100% Transform NASA.

Team Leadership

• Build and manage the North America marketing team - starting with the Platinum ABM Manager (existing) and Events Executive (new hire) with scope to grow the function as the region scales
• Set clear priorities, manage team capacity against the field calendar, and maintain accountability for team output against pipeline targets
• Feed local market intelligence - buyer trends, competitive activity, customer sentiment - back to the central product marketing and campaign teams

What you will bring

Experience

• 12+ years of B2B marketing experience, including senior leadership across field, regional, or growth marketing and enterprise demand generation
• Proven track record of driving pipeline in enterprise environments  - £500M+ revenue target accounts, long sales cycles, multi-stakeholder buying processes
• Experience working directly with senior sales leadership and C-suite - comfortable in commercial conversations and pipeline reviews
• Comfortable using AI tools in day-to-day marketing work — whether for content, research, reporting, or campaign planning — and able to speak credibly about AI's role in enterprise content and language workflows when in buyer-facing or sales-enablement contexts
• Background in language technology, AI, content technology, or adjacent enterprise software strongly preferred
• Experience building and leading distributed marketing teams

Skills & Capabilities

• Commercially fluent - able to own a pipeline number and defend it with data
• Strong executive presence -credible in senior sales and buyer environments
• Excellent judgment on where to invest field budget for maximum pipeline impact
• Collaborative and organised - able to operate within a global model while bringing a strong regional point of view, and translate central strategy into local action
• Strong communicator -able to brief sales teams, brief agency partners, and report to VP-level stakeholders clearly and concisely

Mindset

• You own how global strategy comes to life in North America - driving regional execution and shaping the central model with what you learn in-market
• You are comfortable with accountability and want to be measured on commercial outcomes, not activity metrics
• You bring energy, credibility, and commercial instinct to every conversation with sales

What Success Looks Like in Year One

• NASA Transform field-activated pipeline target met or exceeded - with clean attribution data to support FY27 investment decisions
• NASA CEO and sales leadership regard marketing as a visible, credible, and commercially contributing partner
• Field calendar delivered on time and within budget
• Platinum ABM Manager and Events Executive performing effectively under clear direction
• Central campaign team receiving regular, actionable market intelligence from the field

Why This Role

• A VP-level leadership role with regional ownership, executive visibility and a direct line to senior marketing leadership
• Genuine commercial accountability - you own a number, not just a calendar
• A business in growth mode with a new CEO, significant enterprise pipeline opportunity, and the backing of a regional field budget
• Part of a global field marketing model that includes EMEA and APAC - a peer network of senior field leaders across regions

Benefits

At RWS, we believe great people do their best work when they feel supported, empowered, and able to thrive both professionally and personally. That's why we offer:

• Generous time away from work – Start with 25 days of paid time off (15 vacation days and 10 sick days), plus company holidays, a birthday day off, and paid time for volunteering in your community.
• Comprehensive parental leave – Enjoy 100% paid parental leave, giving you the time and support you need during life's most important moments.
• Retirement savings support – Plan for your future with our 401(k) retirement plan and company match.
• Flexible ways of working – Benefit from our company-wide agile work policy, designed to support flexibility, trust, and work-life balance.
• Growth and development opportunities – Access ongoing learning, professional development programs, and opportunities to expand your skills and career.
• A collaborative and inclusive culture – Join a team of talented, supportive colleagues in a global environment that values diverse perspectives, innovation, and continuous learning.

Base Pay

$200,000 - $220,000 / year plus 20% bonus

Actual rate of pay may vary based on factors including, but not limited to: position offered, location, education, training, and/or experience. Total compensation may also include variable incentives, bonuses, benefits, and/or other perks, as outlined in any formal offer made. 

Life at RWS

Life at RWS - If you like the idea of working with smart people who are passionate about growing the value of ideas, data and content by making sure organizations are understood, then you’ll love life at RWS. 

Our purpose is to unlock global understanding. This means our work fundamentally recognizes the value of every language and culture. So, we celebrate difference, we are inclusive and believe that diversity makes us strong. We want every employee to grow as an individual and excel in their career. 

In return, we expect all our people to live by the values that unite us: to partner, putting clients fist and winning together, to pioneer, innovating fearlessly and leading with vision and courage, to progress, aiming high and growing through actions and to deliver, owning the outcome and building trust with our colleagues and clients.

RWS embraces DEI and promotes equal opportunity, we are an Equal Opportunity Employer and prohibit discrimination and harassment of any kind. RWS is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at RWS are based on business needs, job requirements and individual qualifications, without regard to race, religion, nationality, ethnicity, sex, age, disability, or sexual orientation. RWS will not tolerate discrimination based on any of these characteristics. 

RWS Values 

Get the 3Ps right – Partner, Pioneer, Progress – and we´ll Deliver together as RWS.

Covid Vaccination - All RWS employees hired for positions that require working on-site at RWS offices, customer offices, travel on behalf of RWS, and/or in-person meetings will be required to comply with the RWS USA COVID-19 Vaccination and Testing Policy. RWS complies with federal, state, and local laws regarding accommodations related to this policy.

Recruitment Agencies: RWS Holdings PLC does not accept agency resumes.  Please do not forward any unsolicited resumes to any RWS employees.  Any unsolicited resume received will be treated as the property of RWS and Terms & Conditions associated with the use of such resume will be considered null and void.