Veterinary Engagement Manager

A day in the life

As the Veterinary Engagement Manager for ManyPets, you will lead the planning and delivery of our veterinary engagement plan across the UK veterinary market.

Working within the Pet Health team, and in partnership with Marketing and Product teams, you will translate business priorities into campaigns, communications and (in-person / virtual) events that strengthen relationships with veterinary professionals, increase adoption of ManyPets propositions and generate measurable commercial outcomes.

You will play a key role in the rollout of new initiatives, including our pre-authorisation proposition, enhanced veterinary service offering and VetPortal adoption activities and own delivery across multiple initiatives, working closely with cross-functional teams and external partners to ensure activity is delivered on time, within budget and to a high standard.

Your accountabilities

• Develop and deliver quarterly veterinary engagement plans, translating business priorities into measurable objectives and engagement activity.
• Lead communications to veterinary professionals through email campaigns, surveys, newsletters and other engagement channels, ensuring measurable engagement outcomes.
• Lead the comms rollout and engagement activity for new veterinary propositions, including pre-authorisation and enhanced veterinary services.
• Drive awareness, adoption and engagement with the VetPortal through targeted communications and campaigns, using performance data to optimise results.
• Maintain and grow the veterinary contact database through engagement and lead-generation activities.
• Maintain CRM data quality and use marketing technology and reporting tools to improve engagement and targeting.
• Lead the development and delivery of veterinary-facing content in partnership with internal and external stakeholders.
• Monitor campaign performance, analyse results and provide actionable insights and recommendations to improve veterinary engagement and proposition adoption.
• Organise and execute all veterinary event commitments, including webinars, virtual events, conferences, exhibitions and sponsorship activities.
• Manage event logistics, registrations, materials, stakeholder communications and post-event follow-up.
• Plan and deliver webinars, exhibitions, conferences and sponsorship activity, including London Vet Show, SPVS, BSAVA and BVNA.
• Build strong cross-functional relationships to ensure veterinary communications are accurate, timely and aligned to business priorities.
• Own project plans, timelines and activity schedules across veterinary engagement initiatives, ensuring successful delivery against agreed objectives.
• Support budget tracking and administration for veterinary engagement activities and events.
• Identify opportunities to improve processes through automation, AI and better ways of working.
• Work with Vet team colleagues, Product and Marketing Insights to gather feedback from veterinary professionals to inform future propositions, comms and CX improvements.
• Work as part of a matrix with Marketing (Acquisition, Engagement, Brand, Creative) and EPD colleagues to ensure alignment of resources for Veterinary engagement activity

Your skills and experience

• Experience in delivering B2B marketing, stakeholder engagement and event management.
• Strong organisational skills with the ability to manage multiple projects and deadlines simultaneously.
• Excellent written and verbal communication skills.
• Experience coordinating events, webinars or professional engagement programmes.
• Comfortable working with cross-functional teams in a remote-first environment.
• Strong attention to detail and ability to deliver high-quality work independently.
• Confident using CRM, email marketing, marketing automation and reporting tools.
• A proactive and collaborative approach with a focus on delivery and execution.
• Knowledge of the veterinary, pet care, healthcare or insurance sectors is advantageous but is not essential.

Your success measures

• Delivery of quarterly engagement plans against agreed milestones.
• Improvement in VetPortal adoption and proposition awareness.
• Campaign engagement and event performance KPIs.
• Positive feedback from veterinary stakeholders.
• Delivery within agreed budgets and timelines.