Team Lead Product Marketing (m/f/d)

Your mission

• Lead and coach a team of brilliant product marketing managers.
• Set quarterly priorities, run a clear planning and review rhythm, and hold a high bar for the team's output.
• Give regular, specific feedback and build individual development plans.

• Own Product Marketing's contribution to revenue: win rates against competitors, attach and revenue of new add-ons, and adoption of what we launch.
• Set revenue targets and business cases for launches, and track the results after launch.
• Review commercial results with leadership each quarter and decide where the team invests next.

• Own pricing, packaging and commercial models for our capabilities, editions, add-ons, and decide changes jointly with Product.
• Build the business case for each change from customer research, deal data and Sales input, and measure price realisation and revenue after rollout.
• Design packaging and offers that drive expansion in our installed base and upgrades from our free and open-source editions.
• Adapt pricing and packaging for new markets and for our channel partners.
• Plan and run the rollout of pricing changes, including the internal and customer communication.

• Own positioning and messaging for the Checkmk portfolio and each major product area.
• Define our ICPs and segments, and keep them current as we grow into new markets.
• Build and maintain our competitive position against monitoring and observability vendors, and help Sales win competitive deals.
• Prepare and lead product briefings with industry analysts such as Gartner and Forrester.

• Run tiered launches for new releases and capabilities, from launch planning to adoption and revenue tracking.
• Own internal and external product enablement, GTM and channel assets so Sales, Consulting and Marketing can explain the value of our platform in front of customers and prospects.
• Track adoption of launched capabilities and feed what you learn back to Product.

• Personally lead at least one major workstream at any time, such as a flagship launch or a new commercial model.
• Write the core positioning documents yourself, and present them to the leadership team.
• Use AI and automation to scale research, content and enablement across the team.

Your profile

• 7+ years in product marketing for B2B software.
• Commercial impact you can show in numbers, such as revenue from launches, win-rate gains or expansion revenue.
• Experience owning pricing and packaging decisions from the business case to the rollout, with results such as price realisation or attach rates.
• Technical depth: you can demo a technical product product and hold your own with IT operations, DevOps and platform engineering buyers. A background in solution engineering, DevOps or technical product marketing is welcome.
• Monitoring, observability or infrastructure software experience is a strong plus.
• Experience with a hybrid go-to-market: self-service, direct sales and channel. Experience with open-source or open-core business models is a plus.
• You base decisions on evidence: customer interviews, win/loss data, market research and usage data.
• You write clearly and can turn complex products into simple, convincing stories for customers, analysts and leadership.
• You work well with Product and Sales leaders, and you can disagree and still reach a decision.
• You use AI tools in your daily work, for research, analysis and content.
• Fluent English.

• The team works to a clear plan.
• At least one pricing or packaging change has shipped, with a measurable effect on revenue and price realisation.
• Win rates against named competitors have improved, and Sales uses our positioning in deals.
• Launched capabilities, including AI and Cloud, meet their adoption targets and contribute measurable new and expansion revenue.

Why us?

• The chance to make a decisive impact and shape the future of a dynamic, fast growing tech company while growing with your tasks and responsibilities
• Flexible and family-friendly working conditions in a stable environment
• Workation: we offer the opportunity to work 6 weeks within EU to extend f.e. your vacation
• With the wide range of sports and wellness offers from Wellpass, you can choose from over 9,000 sports and wellness offers
• An agile team that embodies autonomy and fast decision making within flat hierarchies
• A unique corporate culture where we emphasize equality, diversity and inclusion
• A wide range of education and training opportunities
• Fully remote work or high flexibility between mobile work and an office in one of the most beautiful, central district of Munich
• An attractive salary
• Regular onsite events of all sorts (Company Outings, Team events, Checkmk Conference, Conference After Party and more) in a familiar atmosphere

About us