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The Senior Product Marketing Manager will build the product marketing function and lead go-to-market strategies across multiple regions. They will also develop sales enablement resources and partner with cross-functional teams to drive product adoption and pipeline growth.
A B2B SaaS company serving the construction sector is hiring a Senior Product Marketing Manager to build its product marketing function and lead go-to-market strategy across multiple regions. This role works closely with Product, Sales, Customer Success, and Marketing leadership to clarify complex products and support customer adoption and pipeline growth.
Own positioning and messaging for customer segments, buyer personas, and markets across North America and Australasia.
Build the product marketing function by assessing current materials, creating a playbook, and putting it into practice.
Lead go-to-market planning and execution for product, partner, and feature launches across four markets.
Develop sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
Partner with Product, Sales, Customer Success, and Marketing on how customers discover and adopt the product.
Develop AI-supported workflows for competitive research, customer insights, content creation, and sales enablement.
Lead positioning and messaging for a website rebuild.
Turn customer interviews, win/loss data, and market research into actionable insights and customer evidence.
Support regional marketing managers with messaging and positioning across demand generation channels.
Five to eight years of B2B SaaS product marketing experience, including work with established businesses and fast-paced sales cycles.
Experience building a product marketing function from the ground up and managing work across multiple regions.
Ability to work independently in an evolving environment and collaborate across Product, Sales, and Marketing.
Experience marketing to construction, property technology, or other traditional, process-heavy industries is valued.
Familiarity with construction platforms such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.
Must be authorized to work in the United States without visa sponsorship.
Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.
Remote within the United States. Primary location: Austin, Texas.
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