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The Senior Product Marketing Manager will build and lead the product marketing function, owning positioning, messaging, and go-to-market strategies. They will collaborate with cross-functional teams to drive product adoption and develop sales enablement resources for construction technology solutions.
A B2B SaaS company in the construction technology sector is seeking a Senior Product Marketing Manager to build and lead its product marketing function. This role partners closely with Product, Sales, Customer Success, and regional marketing teams to strengthen positioning and drive product adoption across multiple markets.
Own positioning and messaging across customer segments, buyer personas, and regions.
Build the product marketing playbook and establish the function from the ground up.
Lead go-to-market strategy and execution for product, partner, and feature launches across four markets.
Develop sales enablement resources, including battlecards, objection guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.
Partner with cross-functional leaders to improve how construction companies discover and adopt the product.
Design AI-supported workflows for competitive monitoring, customer research, content, and enablement.
Lead positioning and messaging strategy for a website rebuild.
Translate customer interviews, win/loss findings, and market signals into actionable insights.
Build customer evidence and advocacy programs, including references, case studies, and events.
Advise regional marketing managers on messaging and positioning.
Five to eight years of B2B SaaS product marketing experience, including experience marketing to established, process-heavy industries.
Experience building a product marketing function from scratch and managing work across multiple regions.
A track record owning product marketing for SaaS products serving larger businesses and supporting fast-paced sales cycles.
Ability to self-direct in an evolving function and collaborate across Product, Sales, and leadership.
Experience with construction or property technology, or marketing to technical and field-based buyers, is a plus.
Familiarity with construction technology platforms, AI and machine learning tools, CRM platforms, and marketing automation.
Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.
Remote within the United States, with Austin, Texas as the primary location.
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