Senior Product Marketing Manager

About the Role

A construction technology company is seeking a Senior Product Marketing Manager to build and lead its product marketing function. You will shape how customers across multiple markets understand and adopt complex B2B software, partnering closely with Product, Sales, Customer Success, and Marketing.

What You'll Do

• Own positioning and messaging for different customer segments, buyer personas, and regions.

• Build the product marketing playbook, assess existing materials, and establish effective ways of working.

• Lead go-to-market strategy and execution for product, partner, and feature launches across multiple markets.

• Develop and maintain sales enablement resources, including competitive guides, one-pagers, ROI tools, and demo scripts, and coach teams on active deals.

• Partner with cross-functional leaders to improve product discovery and adoption among construction customers.

• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and sales enablement.

• Lead positioning and messaging strategy for a website rebuild.

• Use customer interviews, win-loss data, and market signals to inform product and marketing decisions.

• Develop customer proof points and advocacy for references, case studies, and events.

• Advise regional marketing managers on positioning and messaging for demand generation.

What We're Looking For

• Five to eight years of B2B SaaS product marketing experience, including marketing to conservative, process-heavy industries.

• Experience building a product marketing function from the ground up and contributing within established teams.

• Experience owning product marketing for software serving large businesses with fast-paced sales cycles, and managing work across multiple regions.

• Ability to self-direct and work effectively in an evolving, ambiguous environment.

• Experience in construction technology, property technology, or marketing to technical and field-based buyers is valuable.

• Familiarity with construction software such as Procore or Autodesk Construction Cloud, AI and machine learning tools, CRM platforms, and marketing automation.

• Must be authorized to work in the United States without visa sponsorship.

Compensation & Benefits

Base salary: $130,000 to $160,000 annually. Visa sponsorship is not available.

Location

Remote within the United States. Primary location: Austin, Texas.