Senior Product Marketing Manager

Infrastructure is having a moment. Cloud complexity is challenging companies to effectively manage the infrastructure. Virtualization licensing costs have spiked, on-premise hardware is aging out, insurers and auditors have stopped accepting “we have backups,” and started asking for proof they can recover. Meanwhile, the people who could sort this out are stretched thin or don’t exist at all.

This is our opening; our Managed Cloud solutions sit between do-it-yourself hosting and running your own infrastructure. We are hiring a Sr. Product Marketing Manager to lead product messaging, positioning, and go-to-market strategy for our Managed Cloud portfolio. You will partner closely with Product, Sales, and Executive Leadership to translate complex technical capabilities into compelling business value while ensuring consistent, impactful messaging across every customer touchpoint. You will become expert in the ideal customer profile,   identify value propositions and drive product requirements and that enables us to solve our customers' most pressing needs.

Compensation: The base salary range for this role is between $120k-$140k

Responsibilities

• Own messaging, positioning, and go-to-market strategy for the Managed Cloud portfolio.
• Lead go-to-market execution for new products and features, including launch planning, enablement, and commercialization readiness.
• Translate technical capabilities into clear business value for owners, IT generalists, finance leads, and compliance stakeholders.
• Develop buyer personas, competitive positioning, sales enablement materials, and customer-facing messaging.
• Work with demand marketing to drive pipeline and new product revenue for the portfolio.
• Build scalable sales enablement programs, including training, objection handling, and competitive intelligence resources.
• Own competitive and displacement positioning. We win on ownership and accountability, not feature checklists or price.
• Drive customer research, market analysis, and win/loss programs to inform positioning, roadmap priorities, and competitive strategy.
• Build value messaging that survives a CFO, including cost of ownership and cost of downtime.
• Partner cross-functionally with Product, Sales, Demand Generation, Customer Success, and Revenue Operations to support launches, campaigns, and revenue initiatives.
• Write and review customer-facing copy across web, campaign, and partner assets, and hold the line on voice and careful compliance language.
• Keep a clear source of truth for messaging so Product, Sales, and Marketing are working from the same story.
• Monitor market trends, emerging technologies, and competitor activity to identify opportunities for differentiation and growth.
• Support pricing, packaging, analyst relations, thought leadership, and customer advocacy initiatives.
• Support channel and partner marketing with co-branded messaging and partner-ready enablement.
• Represent the company at industry events, webinars, and customer engagements as a subject matter expert.
• Perform other duties as assigned.

Requirements

• 7+ years of Product Marketing experience within B2B Infrastructure, Cloud, Hosting, Managed Services, or Enterprise SaaS environments.
• Prior experience mentoring Product Marketing professionals and cross-functional initiatives.
• Strong understanding of infrastructure technologies such as Bare Metal, Kubernetes, virtualisation, cloud platforms, and managed hosting.
• Proven experience supporting Sales-Led Go-to-Market (GTM) motions and revenue-focused organisations.
• Demonstrated success developing positioning, enablement programs, and customer-centric messaging that drives adoption and revenue impact.
• Strong financial and business acumen, including experience building ROI or TCO-based value messaging.
• Exceptional communication, storytelling, and presentation skills with the ability to simplify technical concepts for business audiences.
• Experience conducting customer interviews, Win/Loss analysis, and market research to shape strategy and positioning.
• Strong leadership, organisational, and project management skills with the ability to manage multiple priorities in a fast-paced environment.

Helpful, not required: experience selling to companies without dedicated IT, competitive migration and displacement plays, regulated buyers in healthcare or financial services, channel and technology advisor motions, and a formal sales qualification methodology such as MEDDPICC.

Preferred Qualifications

• You have strong product marketing and go-to-market experience in a B2B technology environment, especially within complex or regulated industries.
• You are curious about technical detail, and you have the ability to turn a complex solution into clear, useful and engaging messaging.
• You are someone that enjoys hands-on and practical work, comfortable creating useful work rather than only setting the strategy.
• You are a commercially minded person who drives business growth by aligning strategic messaging and sales enablement support to accelerate pipeline velocity, improve conversion rates, and expand customer growth.
• You collaborate well across product, sales, marketing and customer-facing teams.
• You are comfortable working in a fast-paced environment. Our speed and scalability are part of our business identity and rapid growth.
• You need to be able to act and think on your feet as well as embrace a level of uncertainty.
• You are curious about how AI is changing product marketing, including how teams enable sales, share internal knowledge, understand competitors and show up in buyer research journeys.

Work Environment

The physical demands described here are representative of those that must be met by an individual to successfully perform the essential duties of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential duties.

• While performing the essential duties of this job, the individual is regularly required to speak and hear
• While performing the essential duties of this job, the individual is regularly required to use hands for keyboarding, gross manipulation, and fine manipulation
• Works at a desk and computer screen for extended periods of time
• Works in a traditional climate controlled office environment or from home
• Works in a highly stressful environment dealing with a wide variety of challenges, deadlines and diverse employee population

Disclaimer

This job description is only a summary of the typical functions of the position. It is not intended to be an exhaustive or comprehensive list of all job responsibilities, tasks, or duties. Additional duties and tasks may be assigned as part of the job function. Liquid Web Inc. reserves the right to modify, interpret, or apply this job description in a way that best supports the organizational needs. The job description in no way creates or implies an employment contract. The employment contract remains “at will”. 

Equal Employment Opportunity Policy: Liquid Web is committed to offering equal employment opportunity without regard to age, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, race, religion, sexual orientation, veteran status, or any other legally protected characteristic.

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